Houchens Food Group partners with eGrowcery to enhance digital shopping experience

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Houchens Food Group, a leading employee-owned retailer with more than 400 grocery and convenience stores, is expanding its digital commerce platform through a strategic partnership with eGrowcery. The collaboration aims to enhance the in-store shopping experience by integrating advanced grocery retail technology into select IGA, , and locations.

As consumer expectations evolve, retailers are increasingly adopting e-commerce solutions that provide seamless experiences. Houchens Food Group’s latest move reflects a broader industry shift towards personalised digital engagement, ensuring customers have enhanced online shopping options while maintaining efficiency in brick-and-mortar operations.

How Will eGrowcery Transform Houchens Food Group’s Digital Commerce?

Houchens Food Group, founded in 1917 in Glasgow, Kentucky, has built a reputation for serving local communities through a diverse portfolio of grocery, convenience, hardware, and quick-service restaurant brands. With growing consumer demand for efficient digital grocery shopping, the company has chosen eGrowcery’s white-label e-commerce solution to optimise both customer experience and operational performance.

The eGrowcery platform enables customised digital commerce, offering:

  • Seamless integration with existing point-of-sale and back-office systems
  • Personalised shopping experiences with tailored promotions
  • Efficient fulfilment solutions to support store employees and improve customer service

According to Greg Rush, President of Houchens Food Group, the decision to upgrade grocery retail technology was driven by the need to better serve both shoppers and store-level staff.

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“Our shoppers require and deserve better experiences online and in-store. Additionally, our retail operations team needs a platform that makes it easier for both our banner and store-level staff to digitally support our shoppers. We found answers to all of these requirements and more with eGrowcery,” said Rush.

By leveraging eGrowcery’s advanced digital commerce platform, Houchens Food Group can ensure seamless interactions between physical and online shopping, creating a more convenient and efficient experience for customers.

Why Is Houchens Food Group Investing in Grocery Retail Technology?

The grocery industry is undergoing a significant , with retailers investing in e-commerce solutions to remain competitive. Houchens Food Group’s partnership with eGrowcery is a strategic move to integrate cutting-edge grocery retail technology without disrupting its core customer service operations.

At the heart of this initiative is data-driven decision-making. Craig Knies, Chief Marketing Officer of Houchens Food Group, emphasised the importance of using technology to deliver highly targeted and personalised shopping experiences.

“At HFG, we are focused on technology vendors that allow for highly targeted and personalised customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day-to-day customer service at the store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Knies said.

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This approach ensures that Houchens Food Group’s digital commerce expansion aligns with evolving consumer expectations while maintaining operational efficiency across its 400-store network.

How Does eGrowcery Empower Grocery Retailers?

As a leader in white-label e-commerce solutions, eGrowcery offers a scalable and customisable digital commerce platform that empowers grocery retailers to create their own branded online shopping experience.

Through its cloud-based technology, eGrowcery enables retailers to:

  • Improve online and in-store engagement by providing a seamless omnichannel experience
  • Streamline order fulfilment with integrated inventory management
  • Optimise digital marketing efforts with targeted promotions

Patrick Hughes, CEO of eGrowcery, highlighted the company’s commitment to helping retailers navigate the competitive grocery market.

“Houchens Food Group is a great example of an organisation that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels, and alleviate some of the administrative burden for its staff. We’re dedicated to providing the best possible solutions that create a competitive advantage in the crowded market they serve,” Hughes stated.

With eGrowcery’s technology, Houchens Food Group can personalise customer interactions, enabling promotions that cater to individual shopping behaviours. This data-driven approach not only improves the customer experience but also strengthens brand loyalty and repeat sales.

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What Does This Mean for the Future of Grocery Shopping?

The Houchens Food Group and eGrowcery partnership represents a significant step forward in the evolution of digital grocery shopping. As consumer demand for convenience and personalisation continues to grow, retailers that integrate grocery retail technology will gain a competitive edge in an increasingly digital marketplace.

For customers, this collaboration translates into:

  • More personalised shopping experiences
  • Seamless transitions between online and in-store purchases
  • Efficient digital checkout and fulfilment options

For Houchens Food Group, the partnership is about future-proofing operations while staying true to its legacy of serving local communities. By integrating eGrowcery’s advanced e-commerce platform, the retailer is positioning itself at the forefront of digital transformation in the grocery sector.

As the grocery industry continues to embrace e-commerce solutions, the collaboration between Houchens Food Group and eGrowcery serves as a model for other retailers looking to enhance their digital capabilities without sacrificing in-store customer service.


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