Royal Enfield launches 2025 Hunter 350 with new colours, upgrades: Eicher Motors stock rides positive momentum

Royal Enfield, a division of Eicher Motors Limited, has officially unveiled its upgraded 2025 Hunter 350, bringing a refreshed design philosophy and a suite of new features targeted at the urban commuter segment. With the announcement coming at a time when India’s two-wheeler market is witnessing a recovery in volumes after pandemic-driven lows, the new Hunter 350 positions Royal Enfield to further strengthen its dominance in the premium mid-sized motorcycle space. Bookings for the model are now open at authorised Royal Enfield dealerships across India and online via royalenfield.com.

What’s New in the 2025 Hunter 350 Motorcycle?

The 2025 Hunter 350 receives several enhancements that cater to the needs of modern city riders. It introduces three vibrant colourways—Rio White, Tokyo Black, and London Red—that draw inspiration from some of the most iconic urban cultures around the world. These new options aim to reinforce the Hunter 350’s identity as a canvas for personal expression, something highly valued by its target audience of younger, lifestyle-oriented riders.

On the technical front, the Hunter 350 benefits from a revised suspension setup with increased ground clearance, offering better handling across urban terrains. A redesigned seat structure provides improved comfort for longer city rides, and the riding posture has been optimised with a more intuitive ergonomic triangle. The inclusion of a slip and assist clutch marks a first for Royal Enfield’s 350cc line-up, offering lighter clutch operation and smoother downshifts. Additional premium features such as LED headlamps, a Tripper Navigation pod offering turn-by-turn directions, and a Type-C USB fast-charging port reinforce the Hunter’s modern appeal.

Speaking at the launch event, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, stated that the 2025 Hunter 350 reflects the authentic pulse of the streets and has been crafted to elevate the ownership and riding experience for first-time buyers as well as seasoned commuters.

Why Did Royal Enfield Choose HunterHood for the 2025 Hunter 350 Launch?

The new Hunter 350 was introduced at the inaugural HunterHood festival, a street culture celebration hosted simultaneously in Mumbai and New Delhi. This platform perfectly matched the Hunter’s character, merging dynamic urban lifestyles with motorcycling. The event featured live performances from rap artists like Ikka, Dhanji, and Shah Rule, alongside graffiti art sessions, BMX stunt showcases, skateboarding exhibitions, and streetwear pop-ups.

The festival was designed to encapsulate the energy and vibrancy of the very neighbourhoods that the Hunter 350 aspires to dominate. By linking the product with the cultural elements of music, art, and sport, Royal Enfield aims to solidify the Hunter 350 not just as a mode of transport, but as a lifestyle symbol for the globally aware, street-savvy generation.

How Has the Hunter 350 Contributed to Royal Enfield’s Growth?

Since its original introduction, the Hunter 350 has built a formidable community of over 500,000 riders worldwide, establishing itself as one of Royal Enfield’s fastest-growing models. The Hunter’s compact proportions, nimble handling, and neo-retro styling have made it especially popular in urban centres where agility and parking convenience are key priorities.

The growth of the Hunter 350 has contributed significantly to Royal Enfield’s overall volume expansion. Between fiscal year 2020 and fiscal year 2024, while the broader Indian two-wheeler market grew at a modest 4% compounded annual growth rate (CAGR), Royal Enfield managed a volume CAGR exceeding 7%, with the Hunter playing a pivotal role. This success mirrors a broader sector trend where consumer preference is increasingly shifting towards premium mid-sized motorcycles offering aspirational value without compromising on practicality.

How Much Does the New Hunter 350 Cost?

The 2025 Hunter 350 has been strategically priced to appeal to a wide spectrum of urban riders. The Factory Black variant is available at an ex-showroom Chennai price of INR 1,49,900, making it an accessible entry point into the world of Royal Enfield. The Dapper series, which includes colourways such as Rio White and Dapper Grey, is priced at INR 1,76,750. For those seeking an even bolder aesthetic, the Rebel series, featuring Tokyo Black, London Red, and Rebel Blue, commands an ex-showroom Chennai price of INR 1,81,750.

This tiered pricing structure not only caters to a range of customer preferences but also enhances the brand’s ability to premiumise within the segment. The thoughtful pricing places the Hunter 350 squarely between mass-market commuter bikes and larger touring motorcycles, making it an attractive proposition for young professionals and urban explorers alike.

How Is Eicher Motors Stock Responding to the 2025 Hunter 350 Launch?

The launch of the 2025 Hunter 350 has generated a wave of positive sentiment around Eicher Motors Limited. As of April 25, 2025, Eicher Motors stock closed at approximately INR 4,215, marking a 2.4% gain over the past week and an 8% rise month-to-date. This performance has outpaced the broader Nifty Auto Index, underlining investor confidence in the company’s product strategy and execution capabilities.

Volume analysis indicates heightened investor interest, with daily trading volumes surpassing the 30-day moving average since Royal Enfield’s teaser campaign for the Hunter 350 began rolling out. The uptick in volumes is particularly noteworthy given the muted trading patterns in the broader market during the same period.

Institutional flows have also been supportive. Foreign Institutional Investors (FIIs) have collectively added approximately INR 135 crore worth of Eicher Motors equity during April 2025, while Domestic Institutional Investors (DIIs) have bought an additional INR 62 crore, according to NSDL and BSE data. This accumulation points towards sustained institutional confidence in Royal Enfield’s brand resilience and Eicher Motors’ financial stability.

What Are Analysts Predicting for Eicher Motors Stock?

Equity research analysts have maintained a bullish outlook on Eicher Motors following the Hunter 350 launch. Consensus estimates place the 12-month target price range between INR 4,700 and INR 5,050, implying an upside potential of 12% to 20% from current levels.

Analysts attribute this optimism to several key factors. Firstly, the new Hunter 350 and upcoming launches like the Guerrilla 450 are expected to drive double-digit volume growth over fiscal 2026. Secondly, Royal Enfield’s continued premiumisation strategy is set to push average selling prices (ASP) higher, thereby supporting margin expansion. Thirdly, the company’s expansion into global markets through new CKD assembly units in Brazil, Thailand, and Argentina is expected to mitigate the impact of any domestic demand fluctuations.

Nevertheless, analysts caution that the competitive intensity in the mid-size segment remains high, with rivals such as Honda’s H’ness CB350, Bajaj-Triumph’s Speed 400, and Harley-Davidson’s X440 introducing aggressive pricing strategies. Input cost inflation also remains a risk factor that could pressure margins if commodity prices rise sharply.

Future Outlook: Will the Hunter 350 Drive Further Growth for Royal Enfield and Eicher Motors?

The launch of the upgraded Hunter 350 aligns well with Royal Enfield’s broader strategy of reinforcing its leadership in the mid-size motorcycle segment through consistent innovation and community engagement. Early customer response to the refreshed model has been positive, suggesting that Royal Enfield will likely sustain its urban momentum through fiscal 2026.

HunterHood is expected to expand into more cities across India and internationally, creating new experiential platforms for riders and reinforcing brand loyalty. The upcoming Flying Flea urban mobility project and further expansion of Royal Enfield’s electric motorcycle prototyping efforts could serve as additional growth levers over the next two years.

For investors, Eicher Motors remains a compelling medium-to-long-term play on India’s premium two-wheeler market, with the 2025 Hunter 350 adding fresh momentum to an already resilient growth trajectory.