Entain seals deal with Angstrom Sports to revolutionize US sports betting
In a groundbreaking move that is set to redefine sports betting, global sports betting and entertainment giant, Entain plc (LSE: ENT), announced the culmination of its acquisition of Angstrom Sports, the trailblazer in next-gen sports modelling, forecasting, and data analytics. This acquisition not only amplifies Entain’s global presence but distinctly positions them as the only global operator primed with elite in-house forecasting and analytics for the US sports betting landscape.
As previously broadcasted on 17 July 2023, the acquisition saw an upfront payment of £81 million. Additionally, contingent payments could reach a sumptuous £122 million over the forthcoming three years. Entain’s enhanced capabilities, synergized with Angstrom’s unparalleled analytics, promise an unmatched US sports betting journey for customers. With a gamut of betting opportunities and state-of-the-art products, Entain is set to dominate the market.
Jette Nygaard-Andersen, the dynamic CEO of Entain, couldn’t contain her enthusiasm. She spotlighted how bringing Angstrom under the Entain umbrella accelerates their platform’s development. Nygaard-Andersen sees Angstrom’s cutting-edge offerings as the key to unlocking extensive opportunities, especially for Entain’s US sports betting arm, BetMGM. The collaboration with Angstrom is set to provide their clientele with a sports betting experience that’s second to none.
Announced in July 2023, Entain’s acquisition of Angstrom Sports comes with a handsome £81 million tag, with potential additional payments scaling up to £122 million across three years. But what makes Angstrom so invaluable? As a specialist in pioneering sports modelling, forecasting, and data analytics, Angstrom’s simulation-driven predictive modelling crafts highly sophisticated pricing and forecasting aptitudes. Their unique offerings stand out in precision, richness, and rapidity, covering an expansive range of US sports betting products.
With this acquisition, Entain cements its position as the unrivalled global operator with comprehensive in-house analytics, risk management, and pricing expertise for US sports betting products. Integrating Angstrom’s innovative data prowess with Entain’s colossal scale and industry-leading platform ensures an unparalleled betting experience for customers. From an array of betting chances to optimized parlay and in-play products, and even accelerated pricing know-how, Entain promises long-term margin enhancement.