Dow Jones, Infosys launch enhanced WSJ Preference Center for tailored digital experiences

In a significant development aimed at enhancing the digital experience for news consumers, Dow Jones, a renowned global provider of news and business information, and Infosys (NSE, BSE, NYSE: INFY), a leader in next-generation digital services and consulting, have announced the launch of an updated WSJ Preference Center. This advanced feature, accessible at WSJ Preference Center  introduces expanded personalization options, allowing subscribers to customize their digital experience to better match their interests with the Wall Street Journal’s (WSJ) esteemed news, analysis, and data offerings.

This collaboration between Dow Jones and Infosys leverages their partnership to bring forth a preference center designed to save decision makers time and offer greater control over the content they receive. Utilizing analytics and machine learning, the updated platform ensures that subscribers’ unique preferences and interests are aligned with the content recommendations, enhancing relevancy and engagement with the WSJ’s comprehensive reporting and insights.

Daniel Bernard, Chief Experience Officer at Dow Jones, emphasized the importance of this technological advancement, stating, “Infosys has been a key technology partner in deploying successful solutions that enhance users’ experience accessing WSJ content. We provide solutions to help people make decisions–and help decision makers save time–and these new customization options will help do just that.”

Echoing this sentiment, Ashiss Dash, EVP and Global Head- Services, Utilities, Resources, and Energy at Infosys, highlighted the broader implications of such innovations, “Our clients, across industries, are seeing how technological innovation is fueling the desire for more immersive human experiences. We are working with businesses globally, as they look to deeply personalize and contextualize experiences for their customers. We are delighted to be working with Dow Jones in bringing experiences to life that add value for their subscribers.”

This initiative reflects the growing trend of personalized digital services across industries, emphasizing the importance of technology in enhancing user experiences. The WSJ Preference Center is a testament to Dow Jones and Infosys’s commitment to innovation, demonstrating how strategic partnerships can lead to the development of solutions that not only meet but exceed consumer expectations in the digital age.

The rollout of the enhanced WSJ Preference Center by Dow Jones and Infosys marks a pivotal moment in the evolution of digital news consumption. By integrating advanced technologies such as machine learning and analytics, this initiative offers a glimpse into the future of personalized content delivery. Such advancements are crucial in an era where the customization of digital experiences is not just preferred but expected by users. This move by Dow Jones and Infosys sets a new standard for the industry, showcasing the potential of technology to transform traditional news consumption into a highly personalized and engaging experience.