Deutsch Family Wine & Spirits takes stake in Cantera Negra Tequila
Deutsch Family Wine & Spirits has acquired a partial ownership stake in Cantera Negra Tequila from Two Sons Imports following a joint venture agreement.
The financial terms of the deal were not divulged.
The transaction will enable Deutsch Family Wine & Spirits to increase its spirits portfolio through Cantera Negra Café, a 100% blue agave and coffee blended liqueur.
Deutsch Family Wine & Spirits will become the exclusive global sales and marketing arm for family-owned tequila in the US.
Cantera Negra Tequila has a distribution network spreading over the 28 states in the country.
Peter Deutsch — Deutsch Family Wine & Spirits CEO said: “We are extremely excited to be adding Cantera Negra to our portfolio.
“Our partnership with Two Sons is the culmination of a 4-year search for the right tequila brand and the right partners.
“Cantera Negra represents a critical addition to our 5-year strategy to help us scale our luxury spirits business by providing consumers with an exceptional quality tequila option to choose instead of more mass-produced offerings.”
The Cantera Negra Tequila portfolio currently includes Silver, Reposado, Añejo, Extra Añejo, and Café.
In the past 12 months ending September 2022, Cantera Negra shipped 20,000 cases to the US.
Lance Gildner — Two Sons Imports Chairman said: “When we first acquired the Cantera Negra brand, we knew that we would one day need to partner with a much larger company for the brand to reach its full potential.
“We are thrilled with our partnership with Bill and Peter Deutsch.
“They are among the most professional and transparent partners we’ve met, and Deutsch Family is one of the fastest growing wine and spirits companies in the US.”
Two Sons Imports acquired Cantera Negra Tequila brand from the Becherano family and included Cantera Negra Café in 2019 to increase the Cantera Negra portfolio.
Deutsch Family Wine & Spirits’ spirits portfolio includes Redemption whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa vodka, and Gray Whale gin.