Creative Planning acquires RIA advisory firm TrueWealth

Creative Planning, a US-based registered investment adviser (RIA), has acquired Atlanta-based TrueWealth for an undisclosed price.

TrueWealth is a registered investment advisory firm, which offers financial planning and investment management for clients with nearly $1.6 billion in assets under management.

Peter Mallouk – CEO of Creative Planning said: “This is our largest and most significant acquisition to date. TrueWealth has a substantive, positive impact on our talent pool, with a large team of experienced, credentialed advisors. I had the opportunity to meet with each of them individually, and the team fits perfectly into the Creative Planning culture.

“We met with several firms in Atlanta, and TrueWealth is the clear choice to help us expand our presence. We share a similar planning led approach, investment strategy and relentless commitment to the client.”

Creative Planning is an independent wealth management company that offers a financial planning led investment management approach, estate planning, trust services, retirement planning, tax advice and family office services for individuals and also 401(k) and institutional money management. The company handles more than $50 billion in assets across all the 50 US states.

Jim Heard – CEO of TrueWealth said: “This is the best of all worlds for us and our clients.  Creative’s people and capabilities have impressed us from day one. Our clients will still have the same personal relationship they have always enjoyed with their advisor, and with Creative Planning, we now have a complete suite of financial resources to serve them even better.

“We couldn’t be more excited about what this means for our clients and wealth management in Atlanta.”