BitGo enters retail market with platform offering security-first crypto services

BitGo, the trusted digital asset infrastructure provider for institutions since 2013, has officially entered the retail market, unveiling a robust retail crypto platform tailored for individual investors. The launch brings institutional-grade security, regulated custody, and a full suite of digital asset solutions—previously accessible only to professional investors—into the hands of global retail investors.

Available globally, the BitGo retail crypto platform allows users to buy, sell, trade, stake, and securely custody cryptocurrency assets. The company has also introduced an enticing incentive for U.S.-based users, with participants entered into a quarterly draw to win a full Bitcoin upon signing up.

Bridging institutional security and retail needs

BitGo’s CEO, Mike Belshe, emphasized the need for a security-first approach in the growing retail crypto sector. Speaking on the launch, he highlighted that the new retail crypto platform is designed to deliver “crypto-native, white-glove solutions” to individual investors, matching the same rigorous standards that have served its institutional clientele. BitGo’s reputation for institutional-grade security, regulatory compliance, and transparency positions it as a natural leader in the retail market.

Global retail investors will benefit from the company’s expertise as the largest independent custodian of trusted digital assets, a service currently responsible for securing 20% of all on-chain Bitcoin transactions. This level of reliability ensures investors can safely grow their portfolios through trading, staking, and lending on a regulated and transparent platform.

Comprehensive crypto ecosystem

The new retail crypto platform combines essential digital asset solutions, including trading, wallet management, and cold storage, into a seamless user experience. BitGo’s onboarding process is designed for simplicity, enabling customers to set up accounts and manage their portfolios within minutes.

In addition to its robust features, the platform offers exclusive promotions for U.S. investors, including the chance to win a full Bitcoin every quarter. BitGo aims to engage global retail investors while fostering trust by providing secure cryptocurrency investments on a platform backed by institutional-grade security.

A trusted leader expanding its reach

Founded in 2013, BitGo has established itself as a pioneer in the cryptocurrency space, becoming a preferred operational backbone for over 1,500 institutional clients across 50 countries. The company has been at the forefront of trusted digital assets, offering custody, trading, staking, and settlement services out of regulated cold storage facilities.

The launch of a dedicated retail crypto platform represents a strategic expansion for BitGo, aligning with its mission of building a borderless digital economy. The company’s commitment to providing 24/7 access to digital asset solutions underscores its vision of empowering global retail investors.

This move is expected to significantly influence the retail crypto landscape, bringing a new standard of trust and reliability to individual investors. By offering institutional-grade security alongside user-friendly access, BitGo is setting a new benchmark for secure cryptocurrency investments in the growing digital economy.