Aviation American Gin unveils limited-edition bottles inspired by Marvel Studios’ “Deadpool & Wolverine
Aviation American Gin has announced the launch of six new limited-edition bottles, inspired by Marvel Studios’ upcoming film “Deadpool & Wolverine,” set to hit US theaters on July 26. This unique collaboration merges the worlds of cinema and spirits, offering fans aged 21 and over a distinctive way to celebrate the film’s release. The bottles will be available nationwide and in select global markets starting early this summer.
The special edition bottles are the result of a collaboration between Aviation American Gin, co-owned by Ryan Reynolds, and Marvel Studios. Reflecting on the origins of this partnership, Ryan Reynolds shared, “I discovered Aviation American Gin while shooting the first Deadpool movie. Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”
Designed by Maximum Effort and Sandstrom Partners, the bottles feature sleek black glass adorned with red custom strip stamps and metallic details, making them a must-have for collectors and fans of both the film franchise and the spirit. Each bottle variant highlights one of six distinctive Deadpool icons, with the case exterior mimicking Deadpool’s signature suit fabric.
Ricky Collett, Global & US Brand Director for Aviation American Gin at Diageo, expressed enthusiasm for the partnership, stating, “Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history.” He emphasized that the custom bottle embodies the irreverent spirit of both brands and showcases their commitment to pushing cultural boundaries and redefining the gin drinking experience.
Each bottle contains the crisp, smooth Aviation American Gin known for its unique American style and crafted with a blend of botanicals, providing an approachable and balanced flavor profile that is ideal for various cocktail occasions.
Holly Frank, Walt Disney Studios’ VP, Partnership Management and Operations, Marvel, highlighted the cultural impact of the “Deadpool” film franchise and the excitement surrounding the new collaboration, stating, “We’re so excited to be collaborating with Aviation American Gin to give fans a chance to engage with the world of Deadpool in a whole new way leading up to the eagerly anticipated theatrical release of ‘Deadpool & Wolverine’.”
The limited-edition 750mL Aviation American Gin bottles, priced the same as the traditional offerings, will be available early this summer at retailers nationwide, online, the Aviation American Gin Portland Distillery, and in select countries including the US, UK, Canada, and Australia.
This innovative collaboration not only leverages the popularity of the “Deadpool” franchise to enhance the gin-drinking experience but also sets a new standard for promotional partnerships between alcohol brands and entertainment properties, offering fans a unique collectible that combines quality spirits with cinematic history.