Accenture to acquire Mindcurv to bolster commerce transformation offerings


Accenture (NYSE: ACN), a global leader in consulting and professional services, has announced its strategic acquisition of Mindcurv, a prominent cloud-native digital experience and data analytics company. This move marks a significant enhancement to Accenture Song, the world’s largest tech-powered creative group, particularly expanding its commerce services across the globe. Although the financial terms of the deal with private equity firms Genui and Primepulse remain undisclosed, this acquisition underscores Accenture’s commitment to driving digital transformation and innovation.

Mindcurv, established in 2011 in Germany, is renowned for its comprehensive digital experience services, addressing complex challenges in core business operations for leading European clients in various sectors, including manufacturing, retail, consumer goods, life sciences, and chemicals. As a certified member of the MACH Alliance, Mindcurv specializes in designing and implementing scalable digital experience platforms, leveraging its operations across multiple countries to deliver tech-enabled innovation with an integrative approach.

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The ecommerce market is projected to surpass $8 trillion globally by 2027, with a significant percentage of consumers now making purchases through digital channels. However, a disparity exists as only a minority of companies achieve both revenue growth and profitability through digital commerce. Accenture Song, enhanced by Mindcurv’s expertise in composability skills, data analytics, and AI capabilities, aims to bridge this gap. This collaboration is set to accelerate commerce operations for clients, enabling personalization at scale, fostering customer loyalty, and driving sales growth.

Max Morielli, president for Europe, the Middle East, and Africa at Accenture Song, emphasized the acquisition’s role in fortifying Accenture’s global offerings. He highlighted that combining forces with Mindcurv will boost Accenture’s capacity to deliver innovative, cloud-based solutions tailored to clients’ needs, thus empowering them with an unparalleled end-to-end digital commerce experience.

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Roland Mayr, market unit lead of Accenture Song in Germany, Austria, and Switzerland, echoed this sentiment, noting the integration of Mindcurv signifies a major step in Accenture’s commitment to comprehensive digital solutions. Mindcurv’s expertise in digital platforms and cloud innovation perfectly complements Accenture Song’s vision, setting the stage for redefining digital commerce for businesses worldwide.

The co-founders of Mindcurv, Amjad Liaquat and Nazareno Avila, expressed enthusiasm about joining Accenture Song, citing the combined strengths of both entities as a formidable force in end-to-end digital commerce services. This merger is anticipated to lead the evolving digital landscape through innovation, creativity, and global reach.

With over 700 experts based in 13 locations, including the Netherlands, Spain, and India, Mindcurv’s team will join Accenture Song’s commerce practice, further bolstering Accenture’s capabilities in this area. This acquisition follows a series of strategic moves by Accenture Song aimed at enhancing client offerings, showcasing the company’s ongoing commitment to driving value in the digital commerce space.

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The completion of the acquisition awaits customary closing conditions, including the receipt of applicable regulatory approvals, setting the stage for a new era in digital commerce transformation facilitated by the synergy between Accenture and Mindcurv.

The acquisition of Mindcurv by Accenture represents a strategic endeavor to navigate the complexities of the digital commerce landscape. By leveraging Mindcurv’s cloud-native capabilities and Accenture’s global reach, this partnership is poised to offer innovative solutions that address the dynamic needs of consumers and businesses alike. This move not only enhances Accenture Song’s portfolio but also signifies a leap towards a more integrated, technology-driven approach to commerce, promising to reshape the industry’s future.

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