Infosys, ATP Tour announce extended partnership for digital innovation through 2026
Infosys, a global powerhouse in next-generation digital services and consulting, proudly announced the extension of its innovative partnership with the ATP Tour through to 2026. This continuation builds on a solid foundation laid since 2015, utilizing Infosys’ expertise in cutting-edge technologies such as Artificial Intelligence (AI), Data Analytics, and Cloud Computing. The primary aim of this collaboration is to further enrich the experiences of fans and enhance player performance in the realm of professional tennis.
Since the beginning of their partnership, Infosys and ATP have introduced numerous digital advancements that have significantly impacted the tennis world. Innovations include the transformation of the ATP PlayerZone portal, the debut of the ATP Tour fan application, and the integration of AI-first features through Infosys Topaz within the Infosys ATP Stats Center. These enhancements have not only improved the engagement and analysis during live matches but have also resulted in a 50% increase in yearly traffic to the stats section of the ATP website. The platforms boast over 5.7 million digital engagements globally, offering fans in-depth content such as rally analyses, 3D visualizations, and comprehensive point-by-point insights.
Looking ahead, Infosys and ATP are committed to developing new AI and data-driven innovations aimed at personalizing the tennis experience for both players and fans alike.
A noteworthy aspect of the Infosys-ATP partnership is the focus on sustainability through initiatives like the ATP Carbon Tracker. This innovative platform has engaged over 200 ATP players in 2023 alone, tracking 6.55 million kilometers of travel to monitor and offset carbon emissions. This aligns with ATP’s ambitious goal of achieving net-zero emissions by 2040, showcasing the role of digital innovation in promoting environmental sustainability within sports.
Daniele Sano, ATP Chief Business Officer, expressed excitement about the renewed partnership, highlighting the significant digital and sustainable achievements made possible by Infosys’ technological expertise. Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, reflected on the partnership as a cornerstone of Infosys’ global brand outreach, emphasizing the shared commitment to enhancing the digital tennis ecosystem and advancing ATP’s sustainability objectives.
Infosys’ influence extends beyond the ATP, with partnerships across prestigious tennis events and associations including the Australian Open, Roland-Garros, and the International Tennis Hall of Fame. Tennis icons Rafael Nadal and Iga Świątek also serve as brand ambassadors, further cementing Infosys’ role in the global tennis community.
The extended partnership between Infosys and the ATP Tour until 2026 marks a continued commitment to revolutionizing the digital landscape of tennis. Through innovative technologies and a focus on sustainability, Infosys and ATP are setting new standards for fan engagement and environmental responsibility in sports.