Yerbaé Brands expands distribution to Southeast US with largest club store chain
Yerbaé Brands Corp., a producer of plant-based energy drinks, announced its expansion into the Southeast region of the US through the country’s largest club store chain.
This move increases the brand’s presence to an additional 75 stores across eight states, including Florida, Georgia, Alabama, North Carolina, South Carolina, Tennessee, Mississippi, and Puerto Rico.
Earlier this year, Yerbaé Brands successfully initiated its distribution across 131 stores in 18 states. The decision to further its reach into the Southeast region aligns with the company’s strategy to make its products more accessible to a broader audience across the United States. The company credits the success of this partnership to a wide customer base that includes club members seeking high-quality, value-driven products.
Plant-based energy beverage company Yerbaé Brands extends reach into southeast region. Photo courtesy of Business Wire.
Todd Gibson, CEO and co-founder of Yerbaé Brands, expressed excitement over this expansion, stating, “We are thrilled to announce our expansion into the Southeast region with the largest club store chain in the United States. This milestone represents a significant opportunity for us to bring our unique, better-for-you beverages to even more consumers who are looking for healthier alternatives. We believe that our commitment to quality and innovation will resonate strongly with the Southeastern market.”
As part of this expansion, the club stores will offer a variety pack of Yerbaé Brands’ popular 16oz flavors, including Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. Yerbaé Brands’ energy beverages are made with plant-based ingredients and do not contain any calories, sugars, or carbohydrates, making them a healthier alternative to traditional energy drinks and aligning with the club store consumers’ demand.