Virtusa acquires Mav3rik to expand Salesforce and MuleSoft services in Australia and APAC

Virtusa Corporation has acquired Australia-based Mav3rik, a strategic Salesforce and MuleSoft implementation partner, in a move aimed at accelerating its presence in the fast-growing digital transformation markets of Australia and the broader Asia-Pacific region. The announcement, made on May 20, 2025, marks a significant step in Virtusa’s ongoing regional expansion strategy.

As governments and industries across APAC double down on modernising customer engagement, health systems, and public digital infrastructure, the demand for end-to-end CRM and integration solutions is surging. The acquisition reflects Virtusa’s intent to capture this opportunity through deeper localisation, increased technical capacity, and enhanced public sector alignment.

Nitesh Banga, President and CEO of Virtusa, said the move would strengthen the company’s strategic footprint in ANZ and APAC and allow the firm to deliver “purposefully” on digital innovation imperatives for regional clients. The focus on Salesforce and MuleSoft delivery aligns closely with market demand patterns seen in public healthcare, citizen services, and regulated commercial sectors.

How Does Mav3rik Fit Into Virtusa’s Regional Growth Strategy?

Founded and headquartered in Australia, Mav3rik has established itself as a niche, architecture-led consultancy with domain specialisation in Salesforce and MuleSoft. Its offerings span advisory, technical architecture, implementation, training, and managed support. The firm also maintains a bench of Certified Technical Architects (CTAs), industry consultants, and engineering specialists who have delivered complex transformation projects for public sector and commercial enterprise clients.

Virtusa’s ANZ Market Head Naresha Supramaniam stated that the partnership enables a fusion of engineering-first culture and industry-aligned consulting. He highlighted the opportunity to accelerate intelligent automation using Salesforce’s AI-powered Agentforce tools — a clear priority for Virtusa’s industry clients seeking scalable, data-driven customer engagement.

The acquisition aligns with Virtusa’s strategy of building platform-centric delivery capabilities that offer vertical-specific solutions at speed and scale. With Mav3rik onboard, Virtusa enhances its regional ability to deliver integrated Salesforce + MuleSoft solutions that support digital citizen services, telehealth, and government cloud strategies.

How Big Is the Market Opportunity in Salesforce and MuleSoft Services in APAC?

Salesforce adoption across the APAC region is growing steadily, with IDC estimating enterprise SaaS CRM spend in Australia alone to surpass $2.5 billion by 2026. The public sector and healthcare verticals have emerged as key growth drivers due to legacy IT overhauls, national digitisation programs, and demand for citizen-centric platforms post-pandemic.

MuleSoft, as the API integration backbone, is often a non-negotiable element in modernisation projects involving disparate systems — a frequent reality in government, health, and financial services. As clients prioritise seamless data flow, compliance, and cross-platform analytics, the demand for experienced MuleSoft integrators is intensifying.

Virtusa’s acquisition is well-timed to leverage this structural demand, especially as competition among global system integrators to secure public sector contracts becomes more pronounced. Analysts view the Mav3rik deal as a natural extension of Virtusa’s plan to create regional centres of excellence in verticalised cloud services.

What Are the Early Market and Analyst Reactions to the Deal?

Though Virtusa is not publicly traded — being backed by EQT Group via Baring Private Equity Asia — the acquisition has sparked positive sentiment within the enterprise technology ecosystem. Industry analysts see it as a strategic buy that enhances delivery certainty in a market where local relationships, compliance familiarity, and talent access are crucial.

Among institutional observers, the acquisition is viewed as a direct response to Accenture and Capgemini’s recent regional buildouts in APAC, particularly their deepening Salesforce capabilities. Mav3rik’s public sector strength and MuleSoft delivery reputation are seen as value multipliers in this competitive context.

Private equity-backed IT services firms are increasingly under pressure to show regional differentiation and growth beyond North America and Europe. This deal reinforces Virtusa’s commitment to expanding organically and inorganically through capability-led transactions that focus on delivery maturity and domain specialisation.

What Will the Integration Look Like for Clients and Employees?

Both firms have emphasised continuity, cultural alignment, and local autonomy. Mav3rik’s leadership — including Co-Founder Sean Finucane — is expected to continue driving the business, albeit with access to Virtusa’s broader engineering and global delivery ecosystem. Finucane noted that joining Virtusa allows Mav3rik to “move faster, go further, and deliver even more value” to clients across Australia, New Zealand, and the broader Indo-Pacific corridor.

Clients in the public sector, healthtech, and citizen services domains are expected to benefit from a stronger Salesforce practice with integrated advisory and implementation capabilities. The combined team is likely to act as a regional innovation node, exploring Agentforce-powered solutions, intelligent customer journeys, and cross-sector data orchestration.

Recruitment is also expected to scale, especially for local consultants, CTAs, and MuleSoft developers — a signal that Virtusa intends to deepen its regional capacity rather than offshore the delivery model. This will likely appeal to public sector buyers who prioritise data residency, local expertise, and regulatory assurance.

How Does This Fit Into the Broader IT Services Industry Trend?

The Virtusa–Mav3rik deal is consistent with a wider pattern of consolidation and capability-focused M&A in the IT services sector. As enterprises demand faster time-to-value and domain-specific outcomes, vendors are moving away from generic transformation offerings toward verticalised cloud services and intelligent automation.

Salesforce’s ongoing pivot toward industry clouds, AI-native platforms, and agent-based automation has made it imperative for partners to build hyper-specialised practices. Mav3rik’s strength in public sector Salesforce implementation gives Virtusa a ready-made blueprint to scale across ANZ and replicate success in other APAC markets.

Moreover, clients are increasingly asking for managed service options beyond initial deployments — a core part of Mav3rik’s offering. By integrating that layer into its portfolio, Virtusa positions itself as a lifecycle transformation partner, not just an implementation vendor.

Future Outlook: What Comes Next for Virtusa in APAC?

Industry experts anticipate further acquisitions by Virtusa in 2025 and beyond, potentially targeting firms with deep capabilities in healthcare cloud, financial services transformation, or AI-native solutions in Southeast Asia and Japan. The company is also expected to ramp up partnerships with platform providers like Salesforce, Microsoft, and ServiceNow.

Internally, Virtusa may channel investment into building a regional Salesforce innovation hub in Australia or Singapore, leveraging Mav3rik’s team and public sector references. Analysts expect the combined entity to actively bid for public cloud transformation projects linked to digital identity, AI-enabled citizen services, and cross-agency data platforms.

The acquisition also provides Virtusa with a narrative of resilience and growth in a sector navigating economic headwinds and evolving enterprise IT priorities. As global tech budgets stabilise post-2024 volatility, regional market share will depend on speed, localisation, and ability to deliver domain-specific outcomes — all strengths reinforced by the Mav3rik acquisition.