Vietnamese coffee brand TNI King Coffee forays into US

Vietnamese coffee brand TNI King Coffee has opened its first coffee restaurant in the US, located in Anaheim in California.

The coffee cafe is in the center of Orange County and is very close to Anaheim Garden Walk – the outdoor shopping and entertainment center of Disney Resort.

The Anaheim coffee store of TNI King Coffee marks its second overseas store after South Korea. Overall, the coffee brand operates over 50 outlets in Vietnam and the other two countries.

Le Hoang Diep Thao – Founder and CEO of TNI King Coffee brand said: “The opening of the first restaurant in the United States marks a strong development of TNI King Coffee in the world market.”

Vietnamese coffee brand TNI King Coffee forays into US. Phoot courtesy of King Coffee.

The TNI King Coffee cafe at Anaheim is said to offer customers a range of traditional Vietnamese coffee that includes Vietnamese Iced Coffee – Café Sua Da, Egg Coffee, Vietnamese Black Iced Coffee as well as Caramel Macchiato, Americano, Café Latte, and others.

The coffee-chain claims that its hand-crafted drink is entirely prepared with coffee beans imported from Vietnam and other parts of the world.

Apart from the hand-crafted coffee, the TNI King Coffee cafe at Anaheim has meal options, which include Vietnamese Beef Pho, Ham & Swiss Croissant, Banh Mi, Caesar Salad, and over 20 options of pastry.

The Vietnamese coffee chain intends to open 20 more stores in 2021 and an additional 100 stores next year in the US by adopting a franchising business model.

TNI King Coffee is also planning to foray into other regions like China, Europe, Russia, Middle East, and Southeast Asia.