Unilever set to acquire premium frozen Greek yogurt brand Yasso

Unilever has announced plans to acquire Yasso Holdings, a leading premium frozen Greek yogurt brand in the US, in a move aligned with the premiumization strategy of its Ice Cream Business Group.

The financial terms of the deal were not disclosed.

Boston-based Yasso, founded in 2009 by childhood friends Amanda Klane and Drew Harrington, is a pioneer in the convenient frozen snacks market. Its range of low-calorie yet indulgent products caters to the growing North American demand for healthier, on-the-go frozen treats. Every product in the current Yasso range contains fewer than 150 calories.

Craig Shiesley — Yasso CEO said: “We are excited to join Unilever and become part of the world renowned family of Ice Cream and Novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”

Unilever to acquire premium frozen Greek yogurt brand Yasso. Photo courtesy of Unilever.

Unilever’s acquisition of Yasso is set to enhance its portfolio of premium brands, which includes Ben & Jerry’s, Magnum, and Talenti. Since its first products hit the store shelves in 2011 as the market’s inaugural frozen Greek yogurt, Yasso has quickly ascended to become one of the fastest-growing novelty brands, drawing a loyal consumer base.

The brand currently offers an extensive range of products, including 11 flavors of novelty stick bars, four flavors of Chocolate Crunch bars, three varieties of frozen Greek yogurt sandwiches, and three flavors of bite-sized Yasso Poppables. Additionally, it provides four variants of Yasso Mochi, all available at grocery and club stores nationwide.

Matt Close — Unilever Ice Cream President said: “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces.

“I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”

The acquisition is expected to close in the third quarter of 2023, subject to regulatory approvals and standard closing conditions.