TVS Motor unveils new Apache RTR 160 4V at TVS Motosoul 2023
The third edition of TVS Motosoul, the flagship motorcycle festival by TVS Motor Company, concluded triumphantly in Goa, showcasing the latest in motorcycling technology and entertainment. The two-day event, filled with thrilling activities, attracted thousands of motorcycle enthusiasts, highlighting the growing interest in premium motorbiking experiences.
Launch of the New TVS Apache RTR 160 4V
The highlight of the festival was the unveiling of the new TVS Apache RTR 160 4V, one of the most powerful motorcycles in the 160cc segment. This new variant, equipped with advanced features like dual channel ABS and Voice Assist, underscores TVS Motor’s commitment to combining safety with the exhilarating experience of riding. The Apache RTR 160 4V is available in an all-new Lightning Blue color and Matte Black color, both featuring sporty red alloy wheels. It is priced at ₹1,34,990 (ex-showroom Tamil Nadu), offering an unmatched combination of performance, technology, and value.
Strengthened Partnership Between TVS Motor and Petronas
Another significant announcement at the festival was the extension of TVS Motor’s collaboration with Petronas for the upcoming season. This successful partnership, initiated in 2022, saw Petronas becoming the partner of TVS Racing – India’s first factory racing team, now rebranded as Petronas TVS Racing. The focus of this extended partnership will be on launching co-branded merchandise, reflecting the shared values and identity of both brands. The range will include T-shirts, sweatshirts, caps, shirts, and bags, all co-branded, and set to be available soon.
The TVS Motosoul Experience
Vimal Sumbly, Head of Business – Premium at TVS Motor Company, commented on the festival’s success, “TVS Motosoul is a platform that offers a complete range of motorcycling experiences aligned with the varied interests of the biking community. It brings together riders, customers, enthusiasts, and music lovers. The event has always stayed true to the TVS commitment of innovation and pushing boundaries. The last two days have been memorable, and we are happy to be catalysts to a festival that actually belongs to the motorcycling community.”
Key Highlights of the New TVS Apache RTR 160 4V
The Apache RTR 160 4V stands out with its segment-leading power of 17.6 PS and the highest power-to-weight ratio. It features Dual Channel ABS with Rear Lift Protection, a reduction in bike weight by 2 kgs, three Ride Modes, SmartXonnect with Voice Assist, and an LED Headlamp with DRL.
The conclusion of TVS Motosoul 2023 marked a new high for the motorcycling community, showcasing the innovation and excitement that TVS Motor Company brings to the world of premium motorbiking.