TVS Motor teams up with Indian Army for Nari Sashaktikaran Motorcycle Rally

In celebration of the 24th Kargil Vijay Diwas, the Indian Army initiated the Nari Sashaktikaran Women Motorcycle Rally, an all-women motorcycle rally today, in collaboration with TVS Motor Company.

The rally was flagged off from the National War Memorial, New Delhi, by Gen. Manoj Pande, the Chief of Army Staff, Archana Pande, Chairperson of the Army Wives Welfare Association, and Vimal Sumbly, Head of Business – Premium at TVS Motor Company.

The Nari Sashaktikaran Women Motorcycle Rally, led by 25 riders, is scheduled to traverse from the National War Memorial in Delhi to the Kargil War Memorial in Dras, Ladakh. Participants will ride the TVS RONIN motorcycle, a ‘modern-retro’ bike from TVS Motor Company designed to appeal to the modern, new-age rider. The rally’s main aim is to celebrate the indomitable spirit of women in the Indian Army.

“Live the Unscripted life,” the brand philosophy of TVS RONIN, is expected to resonate with the ethos of the rally. This philosophy aligns with the motorcycle’s versatility in the city and open road conditions, making it an ideal choice for the all-women rally.

Commenting on the association with the Indian Army, KN Radhakrishnan, Director and CEO of TVS Motor Company, emphasized the company’s commitment to nurturing the spirit of adventure and resilience, particularly amongst women riders. He spoke of the partnership as a means to celebrate the bravery of the armed forces, and to create a more inclusive and progressive society.

The rally is projected to cover approximately 1,000 kilometers across the plains of Haryana, Punjab and the mountains of Jammu & Kashmir and Ladakh, before reaching its final destination at the Kargil War Memorial in Dras on July 25th or 26th, 2023. Here, the team of riders will pay tribute to the soldiers who made the supreme sacrifice in service to the nation and celebrate the decisive victory of the armed forces in the Kargil War.