Thomas Cook partners with LTIMindtree and Voicing.AI for advanced travel AI

In a significant move to enhance corporate travel solutions, Thomas Cook (India) Limited and its group company, SOTC Travel, have unveiled Dhruv, India’s first multi-modal, multi-lingual, agentic voice-enabled generative AI platform. Developed in collaboration with Fairfax Digital Services, LTIMindtree, and Voicing.AI, Dhruv aims to redefine business travel by offering seamless, real-time, AI-powered interactions.

The launch comes at a time when India’s business travel industry is projected to grow at a 10.1% CAGR, reaching $20.8 billion by 2030, according to a Deloitte report. The increasing complexity of corporate travel has created an urgent demand for AI-driven, efficient, and personalised solutions. With its advanced generative AI platform, Dhruv is designed to bridge this gap by integrating automation, sentiment analysis, and real-time multilingual support.

A Game-Changer in Business Travel AI

Dhruv leverages next-generation AI technologies, integrating Large Language Models (LLMs) with real-time enterprise databases to provide business travellers with hyper-personalised, instant assistance. Unlike conventional travel booking systems, Dhruv functions as a fully autonomous AI agent, capable of handling complex queries, itinerary modifications, cancellations, and real-time decision-making.

Thomas Cook India’s Executive Chairman, Madhavan Menon, stated that the initiative underscores the company’s commitment to innovation, bringing AI-driven solutions that enhance customer service and operational efficiency. He emphasised that Dhruv is designed to integrate cutting-edge AI with human-like empathy, ensuring seamless interactions across multiple channels, including WhatsApp, email, and voice calls.

How Dhruv Enhances Corporate Travel Solutions

The AI-powered Dhruv offers several key features that make it a transformational tool for business travellers:

• 24/7 AI-Powered Assistance: Unlike traditional support systems, Dhruv provides round-the-clock, real-time customer support, reducing response times by up to 60%.
• Multi-Lingual & Multi-Modal Capabilities: The platform supports over 20 languages, including Hindi, Marathi, Tamil, Spanish, and German, ensuring inclusive and seamless communication.
• Sentiment Analysis for Personalised Responses: Dhruv is equipped with advanced tone recognition, allowing it to interpret customer sentiment and respond empathetically and accurately.
• Omnichannel Integration: The AI can engage across multiple platforms, including chatbots, voice calls, and messaging apps, creating a fluid, unified travel management experience.
• Scalable & Enterprise-Friendly: Businesses can integrate Dhruv with CRM systems, booking platforms, and internal databases for enhanced workflow automation.
• Seamless Handover to Human Agents: For complex queries, Dhruv can intelligently transfer cases to human agents, ensuring uninterrupted service and efficiency.

A Collaborative Effort to Drive Innovation

Dhruv is a result of strategic collaboration between Thomas Cook India, SOTC Travel, LTIMindtree, Fairfax Digital Services, and Voicing.AI.

Sanjay Tugnait, President & CEO of Fairfax Digital Services, described Dhruv as the “North Star of digital innovation”, aimed at enhancing customer engagement and optimising operational processes. He noted that Dhruv is built for scalability, ensuring that businesses can offer hyper-personalised, AI-powered customer experiences.

Venu Lambu, CEO (Designate) of LTIMindtree, highlighted that Dhruv will function as an intelligent, real-time AI interface, designed to autonomously manage user queries, recommend travel options, and streamline corporate travel planning.

Positioning India as a Leader in AI-Powered Travel Solutions

The development of Dhruv marks a milestone for India’s AI-powered travel industry, reinforcing Thomas Cook’s position as a market leader in corporate travel solutions. By integrating LLM-powered AI decision-making, the platform aligns with the growing global demand for AI-driven business travel solutions.

As companies worldwide seek automation, personalisation, and efficiency in corporate travel, AI-based travel advisors like Dhruv are expected to become the industry standard. With India’s business travel market booming, Thomas Cook and SOTC’s AI-powered initiative is set to redefine corporate travel experiences, creating seamless, efficient, and cost-effective travel management solutions.