Thomas Cook India unveils EnterpriseFX Card, pioneering eco-friendly corporate forex solutions
In a significant stride toward sustainable corporate travel, Thomas Cook (India) Limited, India’s leading omnichannel forex services company, has announced the launch of the EnterpriseFX Card. Marking a first in the country, this eco-friendly prepaid forex corporate card, developed in collaboration with global payment giants Visa and Mastercard, is crafted entirely from recycled materials. This innovative move by Thomas Cook India not only addresses the burgeoning US $30Bn business travel market in India, expected to triple by 2030 according to KPMG, but also positions the company at the forefront of the sustainable business travel movement.
The EnterpriseFX Card is tailored to meet the distinct needs of the global business traveller, offering a suite of premium benefits that includes Thomas Cook Edge reward points on Point of Sale (POS) transactions, complimentary lounge access at international airports in India, a complimentary International Global SIM Card, and free ATM withdrawals. These features, coupled with comprehensive insurance coverage, free card replacement, emergency cash assistance, and special offers at select shopping outlets, make the EnterpriseFX Card an unmatched tool for business travel.
Highlighting the card’s sustainability focus, Mr. Deepesh Varma, Executive Vice President – Foreign Exchange at Thomas Cook (India) Limited, remarked, “Our prepaid card business is power driving our growth story with a significant uptick of 1.5x Year Over Year for Jan-Dec 2023. The EnterpriseFx Card, a first-mover initiative in collaboration with Mastercard and Visa, is a game-changer in both its sustainability focus and consumer experience elevation. Made with recycled plastic and featuring a paperless PIN, the card embodies our green initiative, saving approximately 30kg of carbon emissions per card.”
The card’s introduction is timely, as Thomas Cook’s forex prepaid card data shows that the corporate/business traveller segment is its fastest growing, with over 50% share. The company’s strategic move to rapidly grow its market share while supporting corporates in reducing their carbon footprint is commendable. The initiative also includes a pledge by Thomas Cook to plant a tree on behalf of the corporate for every 25th card sold, further underscoring the company’s commitment to environmental stewardship.
Partnership endorsements from Mastercard and Visa highlight the card’s broad acceptance and security features, with added emphasis on its contribution to sustainable corporate practices. Anubhav Gupta from Mastercard and Sujai Raina from Visa both lauded the collaboration, underscoring the card’s alignment with global sustainability goals and its role in enhancing the corporate travel experience with robust risk mechanisms and round-the-clock payment security.
This launch not only reiterates Thomas Cook’s position as India ka Forex Specialist but also underlines its dedication to innovation, elevated customer experience, and environmental sustainability. With the corporate world increasingly leaning towards green solutions, the EnterpriseFX Card by Thomas Cook India sets a new benchmark for eco-friendly financial products in the travel sector, promising a greener future for corporate travel.