Tesla dealership in Rome engulfed in flames amid global protests against Elon Musk

A fire at a Tesla dealership in Rome‘s eastern Torre Angela district destroyed 17 vehicles in the early hours of March 31, 2025. Emergency responders arrived at the scene at approximately 4:30 a.m. local time, ensuring that no injuries were reported. However, the blaze caused significant damage to the dealership, intensifying concerns over what authorities are now treating as a potential act of arson.

Italian investigators, including the Digos anti-terrorism police unit, are looking into various motives behind the fire, with suspicions pointing toward anarchist groups. The incident comes amid a broader wave of demonstrations against Tesla and its CEO, Elon Musk, as protests targeting the company continue to escalate worldwide.

What Is the ‘Tesla Takedown’ Movement and Its Objectives?

The attack on the Rome dealership is part of a larger movement known as “Tesla Takedown,” which saw coordinated protests in over 250 cities on March 29, 2025. The movement is rooted in opposition to Musk’s political influence, with critics arguing that his financial and technological power poses a threat to democratic institutions.

Activists behind the movement have pointed to Musk’s support for controversial political figures, including his engagement with the far-right Alternative for Germany (AfD) party. Protesters claim that undermining Tesla will diminish Musk’s broader influence over politics, social media, and artificial intelligence. Demonstrations in major cities—including Berlin, Paris, London, and New York—have involved spray-painting Tesla showrooms, disrupting vehicle deliveries, and calling for a boycott of the brand.

How Have Tesla Facilities Been Affected by Recent Incidents?

The fire in Rome is not an isolated event. On March 29, arsonists set fire to seven Tesla vehicles in Verden, Germany, as part of what appears to be a coordinated series of attacks. In Berlin, protesters defaced a Tesla showroom with blue paint, condemning Musk’s alleged role in right-wing political movements.

In the United States and Canada, Tesla dealerships have faced acts of vandalism, including broken windows and anti-Musk graffiti. The phrase “Burn a Tesla, Save Democracy,” which appeared on a banner outside a Manhattan Tesla showroom, has become a rallying cry for protesters.

Law enforcement agencies across Europe and North America are now investigating the extent of these attacks, raising concerns about Tesla’s security. The incidents have led to increased surveillance at Tesla-owned properties and a stronger police presence at dealerships.

What Has Been Elon Musk’s Response to These Events?

Elon Musk has responded aggressively to the growing wave of protests, calling the Rome dealership fire an act of “terrorism.” In a post on his social media platform, he condemned the protesters for engaging in violence while accusing him of being authoritarian.

Musk’s reaction has divided public opinion. Supporters argue that the attacks demonstrate hypocrisy among activists who claim to fight for democracy while resorting to arson and destruction. Others believe that Musk’s response has been dismissive, failing to acknowledge the underlying concerns driving the protests.

How Are Authorities Responding to the Attacks on Tesla?

In the wake of these attacks, law enforcement agencies in multiple countries are intensifying their investigations. Italian authorities have yet to confirm whether anarchist groups were behind the Rome fire, but they are treating it as a serious case of politically motivated arson.

In the United States, the Federal Bureau of Investigation (FBI) has launched a task force dedicated to tracking and prosecuting individuals involved in Tesla-related vandalism and arson. The Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) is also investigating the use of incendiary devices in recent Tesla fires. The agency has classified the attacks as potential acts of domestic terrorism, signaling a major crackdown on those involved.

Meanwhile, European officials are discussing the possibility of increased protection for Tesla facilities, given the company’s prominence as a leading force in electric vehicle manufacturing. Some lawmakers have even called for the designation of Tesla showrooms as “critical infrastructure” to warrant stronger security measures.

What Is the Impact of These Events on Tesla’s Financial Performance?

The impact of these events has extended beyond physical damage, significantly affecting Tesla’s financial outlook. Since December 2024, Tesla’s stock has fallen by approximately 38%, as investor sentiment weakens amid mounting controversy.

Several factors are contributing to the stock’s decline. Negative media coverage of Musk’s political engagement, combined with concerns over brand reputation, has led some investors to distance themselves from Tesla. Additionally, the growing hostility toward the company in key markets, particularly in Europe, has raised questions about future sales performance.

Analysts have pointed out that Tesla’s stock is particularly vulnerable to fluctuations driven by Musk’s public image. As long as he remains at the center of political and social controversy, the company is expected to face continued volatility.

How Is the Public Reacting to the ‘Tesla Takedown’ Protests?

The “Tesla Takedown” movement has sparked a polarizing debate. While some view it as a legitimate stand against the unchecked influence of billionaires, others see it as an attack on innovation and free enterprise.

Critics of the movement argue that targeting Tesla dealerships and vehicles does little to address broader political concerns. They highlight that Tesla employs thousands of workers and is a leader in advancing sustainable transportation, making it an odd choice for activists who claim to support environmental causes.

Supporters, however, insist that the movement is not about opposing electric vehicles but about limiting Musk’s influence. Many activists point to Musk’s control over critical technological platforms, including artificial intelligence, space exploration, and social media, arguing that his power should be checked through direct action.

The increasing extremism within the protests has also raised concerns. While most demonstrations have been peaceful, the growing trend of vandalism and arson is shifting public perception. Organizers of the movement have attempted to distance themselves from violent incidents, emphasizing that their goal is to challenge Musk’s political reach through legal means.

What Does This Mean for Tesla’s Future?

Tesla’s brand has faced challenges before, from controversies surrounding Musk’s personal behavior to concerns about the company’s labor practices. However, the scale of the current backlash is unprecedented.

The recent string of attacks on Tesla dealerships marks a turning point in the company’s public perception. While Tesla has long been a symbol of technological progress, it is increasingly becoming a lightning rod for political controversy. This shift may have long-term implications for Tesla’s market position, particularly in regions where Musk’s influence is viewed with suspicion.

As investigations continue, the focus will remain on how Tesla navigates these challenges and whether the company can maintain its dominance in the electric vehicle industry amid mounting opposition. The coming months will be crucial in determining whether the protests fizzle out or escalate further, shaping the future of Tesla in ways that extend far beyond its stock price.