TCS partners with Munch Museum to create AI-enhanced art experiences

Tata Consultancy Services (TCS) has embarked on a partnership with the Munch Museum (MUNCH) in Oslo to transform the way visitors interact with art. Leveraging AI and Machine Learning (ML), TCS will create immersive drawing experiences to bring the artworks of Edvard Munch, the renowned Norwegian artist, to life digitally.

TCS and MUNCH aim to design and develop groundbreaking AI and ML technologies connected to the museum’s database of approximately 7,000 original drawings. The project’s goal is to honor Munch’s innovative spirit by engaging new audiences with his artistry. TCS will also provide IT consultancy, workshops, and talent exchanges to enhance the museum experience.

TCS will give MUNCH access to its research teams, partners from its Co-Innovation Network (COIN), tools, and methodologies. This collaboration includes working with TCS’ Pace Ports for co-innovating next-generation digital solutions.

Digital Artistry: TCS and Munch Museum Collaborate for Interactive AI Drawing Experience. Photo courtesy of Premeditated/Wikimedia Commons.

Tone Hansen, Director at MUNCH, stated, “Edvard Munch was a restless innovator. TCS’s digital innovations will bring his work to life in new and unexpected ways, helping us engage a global audience.”

Dr. Harrick Vin, Chief Technology Officer at TCS, said, “We are excited to use generative AI in art appreciation. This partnership allows us to make learning about art more inclusive and enjoyable.”

This partnership will enable both MUNCH and TCS to explore joint business opportunities and strategic art technology use cases. It represents a significant step in integrating technology with art, aiming to provide an intimate insight into Munch’s worldview and enhance art appreciation through digital means.