Tata Passenger Electric Mobility and Shell India Markets to expand EV charging network

Tata Passenger Electric Mobility Ltd. (TPEM) and Shell India Markets Private Limited (SIMPL) have embarked on a strategic alliance, signing a non-binding Memorandum of Understanding to enhance the public electric vehicle (EV) charging infrastructure across India. This collaboration aims to utilize Shell’s extensive network of fuel stations and TPEM’s insights from managing over 140,000 Tata EVs on Indian roads. The partnership is poised to set up charging stations at strategic locations frequented by Tata EV owners, thereby fostering a more robust EV ecosystem.

The joint initiative between Tata Passenger Electric Mobility and SIMPL not only focuses on expanding the charging network but also on improving the overall experience for EV owners in India. Plans include the introduction of convenient payment systems and loyalty programs designed to benefit TPEM’s customers significantly. Such enhancements are expected to encourage more Indian consumers to adopt electric vehicles.

TPEM holds a commanding 71% market share in India’s electric passenger vehicle segment, with a diverse portfolio of four products. The company has been instrumental in advancing the EV market in India, from launching the country’s first EV-exclusive store in Gurugram to collaborating with various charge point operators to expand the charging infrastructure.

Shell EV Recharge stations are known for their reliability and ultra-fast charging capabilities, boasting a 98%-99% charger uptime. These stations also offer convenient retail options, including fresh food and beverage services, enhancing the customer charging experience and adding value and convenience for users.

Balaje Rajan, Chief Strategy Officer at TPEM and Tata Motors Passenger Vehicles Ltd., expressed enthusiasm about the partnership, stating, “Through this collaboration, we aim to grow the existing charging infrastructure, which is crucial for the mainstream adoption of EVs in India, especially as the customer base continues to expand.”

Sanjay Varkey, Director at Shell India Markets Private Limited, highlighted Shell’s commitment to redefining the EV charging experience by integrating convenience, safety, and sustainability. He emphasized, “Our dedication to using 100% certified renewable sources combined with our ultra-fast and reliable chargers ensures that our customers enjoy a sustainable, hassle-free, and efficient charging experience.”

Case studies worldwide indicate that a ubiquitous and convenient charging infrastructure is critical for encouraging EV adoption. The collaboration between Tata Passenger Electric Mobility and Shell India Markets is expected to significantly propel India’s EV sector forward, aligning with global trends and the growing demand for sustainable transportation solutions.