Tata Motors, India’s foremost automotive manufacturer, has unveiled a momentous occasion for SUV enthusiasts as they announce the commencement of bookings for the eagerly awaited new Harrier and Safari models. Building upon the remarkable success of their predecessors, these new vehicles are set to revolutionize the driving experience by seamlessly integrating cutting-edge technology, unparalleled safety features, and a design philosophy that embodies Tata Motors’ unwavering commitment to innovation and excellence. Starting today, customers have the opportunity to reserve their preferred twin SUVs at any authorized Tata Motors dealership or through the company’s website, with a booking amount as low as INR 25,000.

In an enthusiastic statement, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, shared his excitement, saying, “We are thrilled to initiate bookings for the New Harrier and Safari starting today. Our pursuit of excellence, driven by the invaluable feedback from our customers, has paved the way for these icons to usher in a new era of dominance. Rooted in the formidable OMEGARC platform, these SUVs continue their tradition of superior design, advanced features, premium interiors, and a robust powertrain, all reimagined to surpass expectations in every dimension. We are eager to introduce the new wave of Tata Motors SUVs and are confident that these two products will not only reflect the capabilities and aspirations of our customers but also the essence of our brand!”

Crafted following a meticulously defined Persona strategy, the new Harrier and Safari models exceed expectations within their segment. Respecting their legendary heritage, these vehicles have been meticulously reimagined to cater to the distinct preferences of their target customer base.

The new Harrier, with its dynamic and sporty design, embodies the spirit of young achievers who constantly seek to conquer new frontiers. It is presented in four unique personas – SMART, PURE, ADVENTURE, and FEARLESS, offering a blend of personalized design, high-end features, advanced technology, and unmatched comfort. The new Harrier boasts several segment-first features, including ADAS with Adaptive Cruise Control, 7 Air Bags, Smart E-Shifter, Paddle Shifters, and Dual Zone Fully Automatic Temperature Control, among others.

Taking the SUV experience to greater heights, the new Safari represents Tata Motors’ commitment to delivering a sophisticated flagship product. It combines luxury and comfort through opulent materials, high-tech digital controls, and premium finishes. Catering to diverse preferences and needs, the new Safari will be introduced in four personas – SMART, PURE, ADVENTURE, and ACCOMPLISHED. Equipped with Bi-LED Projector Headlamps, Gesture-Controlled Power Tailgate, a 31.24 cm Harman Infotainment system, Harman Advanced AudioworX with 13 JBL Modes, and R19 Alloys, the new Safari offers customers a plethora of enhancements, making it a fully equipped choice for discerning buyers.

  India, Shailesh Chandra, Tata Harrier, Tata Motors, Tata Safari