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Shoe Palace
2 posts
JD Sports (LSE: JD.) crashes 14% as US sales force £50m guidance cut
JD Sports fell 14% after cutting FY27 profit guidance as North America sales slumped. Can JD stabilise US demand before September results?
August 21, 2026
JD Sports shares tumble as North America sales slide 6.8% and FY27 profit guidance falls
JD Sports cut its FY27 profit outlook after North American like-for-like sales fell 6.8%, raising fresh questions about its U.S. recovery, footwear cycle and cash-return strategy.
August 21, 2026