Browsing Tag
o.b.
2 posts
Essity doubles down on feminine care with Brazil deal while its last acquisition is still being integrated
Essity is acquiring Carefree, Sempre Livre and o.b. in Brazil for $284 million, adding scale in one of the world’s largest feminine care markets while committing more capital to a category already driving some of its strongest organic growth.
August 20, 2026
Essity to buy Edgewell’s Carefree and Playtex brands for $340m
Essity acquires Carefree, Stayfree, o.b., and Playtex brands from Edgewell for $340M to expand in the U.S. hygiene market. See what this means for both firms.
November 13, 2025