Browsing Tag
Maggie Gauger
2 posts
Lululemon rebuilds leadership team as sales fall and product turnaround becomes urgent
Lululemon Athletica Inc. is reorganising its senior leadership around two newly created positions as Chief Executive Officer Heidi O'Neill attempts to revive product relevance and restore growth. Maggie Gauger will become President and Chief Product Officer while Joseph Godsey joins as Chief Operating Officer, with two existing executives leaving in November. The restructuring goes well beyond appointments because Lululemon is simultaneously searching for new brand, communications, technology and strategy chiefs.
Can Maggie Gauger’s appointment as Athleta CEO mark a turning point in Gap Inc.’s brand reinvigoration strategy?
Gap Inc. names Maggie Gauger as Athleta CEO to lead the brand’s next growth phase. Find out how her Nike legacy could reshape the women's activewear space.