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Hyperboost Edge
2 posts
adidas Q2 2026: ADS shares plunge 17% despite record €6.7bn in quarterly sales
adidas posted record €6.7bn Q2 sales and lifted FY26 revenue guidance, yet ADS shares fell 17% as a €924m World Cup marketing bill flagged H2 margin risk.
Adidas Q1 2026 beats Street with €705m operating profit and 14% currency-neutral growth as ADS Xetra rallies 9% on FIFA World Cup tailwind
Adidas beat Q1 2026 consensus with €705m operating profit, but held 2026 guidance flat. The unbooked €300m tariff item is the real story for ADS investors.