Read More Auto and Transport Industry News Genesis GV90 arrives as Hyundai Motor margins tighten. Can premium pricing change the equation? Genesis has turned its Neolun concept into the 123.5 kWh GV90 luxury electric SUV, giving Hyundai Motor Company a crucial test of how much pricing power the Korean brand has built after a decade of rapid expansion. byPallavi MadhirajuAugust 20, 2026