Seedtag, the global leader in contextual advertising, has officially announced the acquisition of JustEggs, an Australian creative intelligence company specializing in digital advertising solutions. This strategic move is designed to bolster Seedtag’s presence across the Asia-Pacific (APAC) region and introduce its proprietary contextual AI technology, Liz, to the Australian market. Founded in 2013, JustEggs has […]
United Communications Partners Inc. (OTC Markets Group: UCPA) and Making Science Group, S.A. (BME Growth: MAKS) have officially announced the execution of a definitive merger agreement with Making Science Marketing & Adtech, SLU (MSMA), a fully owned subsidiary of Making Science. The merger agreement stipulates that MSMA will acquire all the common shares of UCP […]
Marin Software, a leader in performance marketing software for brands and agencies, has announced substantial enhancements to its integration with Amazon. These updates include the introduction of Sponsored TV, non-endemic advertising, and global access to Amazon’s Demand-Side Platform (DSP), designed to broaden the advertising reach for brands not currently selling on Amazon. Key Features of […]
In a significant move within the technology and digital marketing sectors, Siris Capital Group, along with its affiliates, has finalized the sale of its 50% ownership stake in Constant Contact. This transaction has allowed Clearlake Capital Group and other investors to increase their stakes, marking a pivotal moment for both Siris and Constant Contact. The […]
WPP, the global leader in advertising and marketing services, has announced its strategic move to acquire a minority stake in OH-SO Digital, a cutting-edge digital-first agency set to launch on March 1. This move underscores WPP’s commitment to enhancing its digital marketing capabilities, leveraging innovative technologies to drive brand growth. The investment in OH-SO Digital […]
Accenture (NYSE: ACN) has announced a pivotal agreement to acquire the business of Jixie, a media and marketing technology company. This acquisition is set to significantly enhance Accenture’s marketing transformation capabilities in Indonesia, leveraging Accenture Song, the firm’s tech-powered creative group, to deliver more personalized customer experiences and drive sustainable business growth. Jixie’s Innovative Platform […]
Wipro said that it has expanded its partnership with Google Cloud to bring advanced generative artificial intelligence (AI) capabilities to clients worldwide. According to the Indian It company, the collaboration involves integrating Google Cloud’s suite of generative AI products and services, such as Vertex AI, Generative AI App Builder, and the Model Garden collection of […]
WPP plc, a London-based creative transformation company, has signed a deal to acquire Bower House Digital, an Australian marketing technology (MarTech) services agency for an undisclosed price. Bower House Digital is engaged in designing, building, and deploying digital experiences for its clients. Some of its customers include Aesop, Bupa, Bunnings, Myer, and Target. The Australian […]
Infosys has wrapped up the previously announced acquisition of German digital marketing, experience, and commerce agency oddity. The deal was announced last month by the Indian IT giant, which did not reveal the financial terms. According to Infosys, the acquisition further bolsters its creative, branding, and experience design capabilities. oddity is said to come with […]
Infosys has agreed to acquire German digital marketing, experience, and commerce agency oddity for an undisclosed price. According to the Indian IT giant, the acquisition bolsters its creative, branding, and experience design capabilities. Oddity is among the largest independent digital agencies in Germany with over 300 digital experts in its team. The company enables digital […]