GMS unveils AI-powered generative response ads, transforming digital engagement
Global Message Services (GMS), a leader in AI-powered communication solutions, has unveiled Generative Response Ads, a transformative ad format that introduces real-time, conversational interactions within ... Read More
Seedtag acquires JustEggs to expand contextual advertising in APAC region
Seedtag, the global leader in contextual advertising, has officially announced the acquisition of JustEggs, an Australian creative intelligence company specializing in digital advertising solutions. This ... Read More
United Communications Partners completes merger with Making Science Group’s subsidiary
United Communications Partners Inc. (OTC Markets Group: UCPA) and Making Science Group, S.A. (BME Growth: MAKS) have officially announced the execution of a definitive merger ... Read More
Marin Software enhances Amazon integration with Sponsored TV and Global DSP access
Marin Software, a leader in performance marketing software for brands and agencies, has announced substantial enhancements to its integration with Amazon. These updates include the ... Read More
Siris Capital sells 50% stake in digital marketing firm Constant Contact to Clearlake Capital
In a significant move within the technology and digital marketing sectors, Siris Capital Group, along with its affiliates, has finalized the sale of its 50% ... Read More
WPP acquires stake in digital agency OH-SO Digital to transform digital marketing
WPP, the global leader in advertising and marketing services, has announced its strategic move to acquire a minority stake in OH-SO Digital, a cutting-edge digital-first ... Read More
Accenture to acquire Indonesian digital marketing platform Jixie
Accenture (NYSE: ACN) has announced a pivotal agreement to acquire the business of Jixie, a media and marketing technology company. This acquisition is set to ... Read More
Wipro, Google Cloud to advance generative AI adoption by enterprises
Wipro said that it has expanded its partnership with Google Cloud to bring advanced generative artificial intelligence (AI) capabilities to clients worldwide. According to the ... Read More
WPP to acquire Australian MarTech company Bower House Digital
WPP plc, a London-based creative transformation company, has signed a deal to acquire Bower House Digital, an Australian marketing technology (MarTech) services agency for an ... Read More
Infosys wraps up acquisition of oddity in Germany
Infosys has wrapped up the previously announced acquisition of German digital marketing, experience, and commerce agency oddity. The deal was announced last month by the ... Read More