Accenture to acquire Indonesian digital marketing platform Jixie

Accenture (NYSE: ACN) has announced a pivotal agreement to acquire the business of Jixie, a media and marketing technology company. This acquisition is set to significantly enhance Accenture’s marketing transformation capabilities in Indonesia, leveraging Accenture Song, the firm’s tech-powered creative group, to deliver more personalized customer experiences and drive sustainable business growth.

Jixie’s Innovative Platform Enhancing Customer Engagement

Jixie, headquartered in Singapore with a focus on the Indonesian market, offers a comprehensive suite of tools for monetization and marketing growth. Its robust advertising ecosystem allows publishers and brand owners to co-create solutions powered by reliable customer insights. This integration transforms marketing from a fragmented process into a strategic priority, emphasizing simplicity and safeguarding brand safety, consumer data, and privacy.

Strategic Integration into Accenture Song

The integration of Jixie’s platform into Accenture Song will empower clients to effectively utilize customer data for actionable insights. This move is crucial for capitalizing on Indonesia’s rapidly growing digital economy, projected to reach US$146 billion by 2025 and potentially grow eightfold by 2030.

Jayant Bhargava, Country Managing Director for Indonesia at Accenture, remarked, “This acquisition will allow us to better serve our clients in navigating complex marketing challenges in this era of interconnected digital world, crucial in driving long-term growth.”

Benefits for Publishers and Brand Owners

With Jixie’s platform, publishers can access enhanced monetization tools like header-bidding solutions and performance marketing to improve advertising returns. Brand owners can seamlessly integrate content, leveraging insights for unique and meaningful brand engagement. The platform helps publishers double monetization returns and supports brand owners in increasing campaign effectiveness.

Jixie’s Role in Accenture Song’s Southeast Asian Strategy

Joseph Tan, Indonesia Lead for Accenture Song, highlighted, “This investment extends Accenture Song’s data-led commerce and marketing transformation work in Indonesia, empowering clients with highly relevant solutions.”

Vincent Martin, Co-Founder and Managing Director of Jixie, expressed excitement about joining Accenture and contributing to a more sustainable media industry.

Accenture’s Commitment to Southeast Asia

Accenture Song in Southeast Asia continues to invest significantly in client growth and relevance. The acquisition of Jixie’s business in Indonesia, following the recent acquisition of Romp and Rabbit’s Tale in Thailand, underscores Accenture Song’s commitment to expanding its global footprint.

Terms of the transaction, subject to customary closing conditions, have not been disclosed, marking another strategic step in Accenture’s expansion in the Southeast Asian digital marketing landscape.