WPP to acquire Australian MarTech company Bower House Digital

WPP plc, a London-based creative transformation company, has signed a deal to acquire Bower House Digital, an Australian marketing technology (MarTech) services agency for an undisclosed price.

Bower House Digital is engaged in designing, building, and deploying digital experiences for its clients. Some of its customers include Aesop, Bupa, Bunnings, Myer, and Target.

The Australian MarTech company is said to have specialization in the implementation of Salesforce Marketing Cloud solutions.

Established in 2017, Bower House Digital has a workforce of nearly 80, who work across Australia and the Asia Pacific region.

It will join the global network of Ogilvy, a WPP company specialized in advertising solutions. Bower House Digital is expected to further bolster its ability to provide clients with technology-driven marketing solutions by joining Ogilvy.

Bryan Dobson and Meg Quinn — Bower House Digital Co-founders said: “Joining WPP and Ogilvy’s global network represents the next stage in our growth. We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years.

“Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.”

WPP said that the acquisition of Bower House Digital is in line with its expedited growth strategy and focused merger and acquisition (M&A) approach to consolidate on existing capabilities in digital experiences.

Rose Herceg — WPP Australia and New Zealand President said: “Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand.”