Siris Capital sells 50% stake in digital marketing firm Constant Contact to Clearlake Capital

In a significant move within the technology and digital marketing sectors, Siris Capital Group, along with its affiliates, has finalized the sale of its 50% ownership stake in Constant Contact. This transaction has allowed Clearlake Capital Group and other investors to increase their stakes, marking a pivotal moment for both Siris and Constant Contact. The deal’s closure underscores Siris Capital Group’s successful investment strategy and Constant Contact’s position as a leader in cloud-based marketing software for small businesses and nonprofits worldwide.

Headquartered in Waltham, Massachusetts, Constant Contact is renowned for its comprehensive marketing platform, enabling millions of small businesses and nonprofits globally to launch and monitor personalized marketing campaigns. These campaigns are enhanced by data-driven insights, leveraging Constant Contact’s robust online marketing tools, contact management, sales features, and groundbreaking AI capabilities. The platform is designed to streamline customer engagement, deal closures, and organizational growth.

Tyler Sipprelle, a Partner at Siris, reflected on the journey since Siris’ investment in Constant Contact in 2021, following its separation from Endurance International Group. Sipprelle noted significant progress made by Constant Contact under the leadership of CEO Frank Vella and the team towards revitalizing the brand. Frank Baker, a Co-Founder and Managing Partner at Siris, highlighted the strategic operational support provided to mature technology businesses, emphasizing the successful repositioning and growth acceleration of Constant Contact.

BofA Securities and Sidley Austin LLP were instrumental as financial and legal advisors to Siris, respectively, facilitating the smooth execution of this transaction.

The sale of Siris Capital Group’s stake in Constant Contact to Clearlake Capital Group is a testament to the dynamic nature of the technology investment landscape. It illustrates how strategic partnerships and investments play crucial roles in the growth and evolution of tech companies, especially in sectors as competitive and fast-paced as digital marketing. This transaction not only marks a new chapter for Constant Contact but also showcases Siris Capital Group’s adeptness in creating value and fostering growth within its portfolio companies.