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Canaccord Genuity

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Yellow Wood is paying $1bn for supplement brands producing $1.2bn of sales, but the missing number is profit

Yellow Wood Partners is acquiring Nature’s Bounty, Osteo Bi-Flex, Puritan’s Pride and four other supplement brands from Nestlé for $1 billion, even though the portfolio generated $1.2 billion of 2025 sales. The roughly 0.83-times revenue price contrasts sharply with the premium Nestlé paid when it expanded aggressively into supplements five years ago, although the asset packages are not directly comparable. Private equity is now betting that mature health brands can grow faster outside the Swiss conglomerate.