Browsing Tag
Birgit Kretschmer
2 posts
Why is Adidas cutting technology jobs in India while sales are growing 14%?
Adidas AG has reduced roles across its India technology organisation even as second-quarter sales reached a record €6.7 billion, highlighting a wider shift from rapid digital capacity building toward a leaner technology operating model.
adidas Q2 2026: ADS shares plunge 17% despite record €6.7bn in quarterly sales
adidas posted record €6.7bn Q2 sales and lifted FY26 revenue guidance, yet ADS shares fell 17% as a €924m World Cup marketing bill flagged H2 margin risk.