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Alphabet Inc.

73 posts
Google has avoided a forced ad-tech breakup but faces six years of interoperability and competition remedies affecting its advertising ecosystem. Representative image.
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Google avoids ad-tech breakup but six-year remedies could reshape its advertising machine

Alphabet has avoided the forced breakup sought by the United States Department of Justice in its Google advertising technology case, but a federal court has imposed six years of interoperability, data-sharing and anti-discrimination requirements that could weaken advantages connecting Google’s publisher server, ad exchange and advertiser demand.
Representative image of Google headquarters in Mountain View, California, as the tech giant faces a $314 million jury verdict over unauthorized Android data usage.
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Alphabet Q2 revenue jumps 24% as Google Cloud surges 82%, but $205bn AI capex pressures GOOGL

Alphabet’s artificial intelligence strategy produced exceptional Google Cloud growth and stronger operating margins, but record infrastructure spending pushed quarterly free cash flow below zero. The second-quarter numbers have shifted the investor debate from whether artificial intelligence is generating demand to whether Alphabet can fund that demand without weakening capital returns.