Supermicro and NVIDIA transform retail with AI innovations at NRF 2025

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, Inc., a leader in IT infrastructure and computing solutions, has partnered with to showcase a new era of AI-driven retail technologies. These solutions, unveiled at the National Retail Federation (NRF) 2025 Expo in New York City, highlight how artificial intelligence (AI) can enhance operational efficiency, reduce costs, and deliver personalized customer experiences. By leveraging NVIDIA AI Enterprise microservices, Supermicro’s systems are designed to address critical retail challenges, from shrinkage prevention to optimized logistical operations.

AI’s Transformative Potential in Retail

AI’s capabilities are rapidly reshaping industries, and retail is no exception. Supermicro and NVIDIA are driving innovation with hardware and software solutions tailored to meet the growing demands of the sector. (GenAI) applications are becoming indispensable for creating immersive and interactive experiences, such as digital shopping assistants and personalized recommendations.

Charles Liang, President and CEO of Supermicro, emphasized the importance of AI in modern retail. He noted that AI-powered systems have the potential to not only enhance customer satisfaction but also revolutionize back-end processes, such as inventory management and fraud detection. At the NRF Expo, these solutions demonstrated the practicality of integrating AI into retail workflows to drive profitability and improve customer engagement.

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Advanced AI Hardware Optimized for Retail

The heart of Supermicro’s retail solutions lies in its cutting-edge edge AI hardware platforms. These systems are designed to process data locally, ensuring minimal latency and delivering real-time results. This capability is essential for applications like in-store product recommendations, security enhancements, and customer behavior analysis.

Key products highlighted at NRF 2025 include:

SYS-112B-FWT, a compact 1U server utilizing Intel Xeon processors, ideal for edge computing in space-constrained environments.

AS-1115S-FWTRT, which leverages AMD EPYC processors and supports high GPU performance for flexible AI deployment.

SYS-322GA-NR, a versatile 3U platform capable of housing up to eight NVIDIA H100 GPUs, suitable for demanding retail operations.

Each system is engineered with sustainability in mind, aligning with Supermicro’s commitment to reducing environmental impact while delivering maximum efficiency.

Solving Retail Challenges with AI

Supermicro and NVIDIA’s solutions address several pressing challenges faced by retailers today, including shrinkage, operational inefficiencies, and evolving customer expectations. Shrinkage, the loss of inventory due to theft, fraud, or error, costs the U.S. retail industry over $100 billion annually. AI-based video search and summarization tools demonstrated at the NRF Expo offer a proactive approach to identifying and preventing such losses in real-time.

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Generative AI is also being applied to create virtual assistants capable of mimicking human interaction. These “digital humans,” powered by NVIDIA’s AI Blueprint, provide customers with a seamless blend of human-like assistance and AI precision. Whether answering queries about product availability or offering tailored shopping suggestions, these tools redefine the in-store experience.

Enhancing Customer Experiences Through Technology

Retailers increasingly rely on technology to meet the expectations of digitally savvy consumers. Supermicro and NVIDIA showcased several interactive applications designed to elevate the shopping experience. One standout is the generative AI-powered shopping assistant, which can respond to complex queries, recommend products based on customer preferences, and even visualize items in realistic environments like a customer’s living room.

The benefits extend beyond front-of-house applications. AI enables smarter inventory management, streamlines supply chains, and automates repetitive tasks, freeing up resources for strategic decision-making. By adopting these technologies, retailers can create a cohesive and efficient ecosystem that caters to both operational and customer-facing needs.

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The Future of AI in Retail

As the retail industry continues to embrace , the role of AI will only grow. Supermicro’s collaboration with NVIDIA underscores the importance of adopting scalable, high-performance solutions to stay competitive in a rapidly changing landscape. By focusing on both sustainability and technological innovation, these companies are setting a benchmark for the future of retail technology.

Supermicro’s presence at NRF 2025 demonstrates its commitment to empowering retailers with tools that blend cutting-edge innovation with practical applications. From reducing shrinkage to enhancing customer experiences, these solutions highlight how AI can drive meaningful change in the industry.


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