Subex leverages Google Cloud to enhance telecom fraud management

Subex, an India-based telecom analytics solutions provider, has announced the availability of its fraud management solution on Google Cloud.

This strategic alliance brings together Subex’s three-decade-long expertise in fraud management and the high scalability, reliability, and security features offered by Google Cloud. The collaboration aims to augment fraud prevention measures in the telecommunications industry.

Telecommunications providers can now leverage Subex Fraud Management on Google Cloud to strengthen their fraud detection and prevention capabilities. Google Cloud’s scalability allows fraud management systems to manage increasing data volumes and transactions, adjust to evolving fraud patterns, and effortlessly scale resources as necessary. Google Cloud’s advanced security features such as encryption and identity management guarantee the safety of sensitive customer data and the integrity of the fraud management system.

Google Cloud’s superior analytics capabilities, including BigQuery and PubSub, equip fraud management systems to analyze extensive data in near real-time. This fosters accurate pattern detection and potential fraud activity identification. Utilizing these capabilities, fraud management systems can improve their efficacy in detecting and preventing fraud, ensuring the security of businesses and customers.

The collaboration also presents substantial Total Cost of Ownership (TCO) advantages through the use of Google Kubernetes Engine (GKE) on Google Cloud. This results in efficient resource allocation, automated scaling, simplified management, and cost savings. By using GKE, businesses can optimize operational costs, streamline operations, and enhance efficiency in managing their applications on Google Cloud.

In conclusion, the joint effort between Subex and Google Cloud offers telecommunications companies a robust mix of fraud management expertise and state-of-the-art technology. The scalability, security, advanced analytics, and cost optimization features provided by Google Cloud serve to enhance fraud prevention efforts, safeguard operations, and propel innovation in the telecommunications industry.