Nandani Creation expands retail presence with new store in Gurugram
Nandani Creation Ltd (NCL), a preeminent name in the women’s Indian wear sector, has unveiled plans to broaden its retail reach in the NCR region with a new franchise store in Gurugram, Haryana.
The new retail outlet, estimated to be approximately 969 sqft in area, will offer the most recent collection from women’s wear brands “Jaipur Kurti” and “Amaiva” by Jaipur Kurti. Through a persistent emphasis on its direct-to-consumer (D2C) sales platforms, Nandani Creation is set to fortify its standing in the women’s Indian wear market with a diverse range of offerings under the “Jaipur Kurti” and “Amaiva” labels.
Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited, expressed enthusiasm about expanding the reach of their brand, Jaipur Kurti, into Gurugram. He reaffirmed the brand’s dedication to quality and excellence, and their goal to provide customers with a memorable shopping experience.
This Gurugram outlet will be the company’s second exclusive franchise store, following the successful launch of its first franchise in Jalandhar. The positive reception from their Punjab store served as the catalyst for the company’s decision to launch their second franchise outside Rajasthan.
The NCR region, which has been a robust market for Nandani Creation Limited for several years, was chosen for the new outlet. The company is optimistic about forming long-term connections with the NCR region’s clientele and has plans to open more stores to cater to all women’s Indian wear needs.
Nandani Creation Ltd envisions the expansion of its franchise network as a significant step in its journey. The move is expected to enhance the company’s retail footprint, expand the reach of its brands, and make consistent progress on its proprietary platform’s D2C journey. Besides the new store, the company currently operates five COCO Retail stores and one FOFO retail store, along with retailing through major ecommerce platforms and its proprietary website.