Sprinklr and Tech Mahindra forge partnership to enhance customer experience management

Sprinklr (NYSE: CXM), a leader in unified customer experience management (Unified-CXM) for modern enterprises, has announced a significant global strategic partnership with Tech Mahindra, a foremost provider of digital transformation, consulting, and business re-engineering services and solutions. This collaboration is set to implement an AI-first customer experience management (CXM) platform, marking a pivotal step in delivering unified services across all customer touchpoints and focusing on effective go-to-market strategies. This partnership, having seen successful joint implementations in Europe, aims to expand and formalize the relationship on a global scale, enhancing customer journey management across customer service, social media, sales, and marketing channels.

Tech Mahindra’s President – EMEA Business, Vikram Nair, emphasized the importance of contact centers as critical customer touchpoints and the growing expectation among consumers for an omnichannel experience. Nair highlighted the deployment of an AI-powered omnichannel Contact Center as a Service (CCaaS) platform as an essential strategy to meet current and future customer service needs. The partnership between Tech Mahindra and Sprinklr is poised to address these market demands, offering substantial value to shared customers by co-implementing an AI-first CXM platform. Leveraging Tech Mahindra’s expertise in digital transformation, the collaboration promises customized, world-class implementation services with accelerated return on investment (ROI) for enterprises worldwide.

Sprinklr’s Founder and CEO, Ragy Thomas, pointed out the transformative potential of AI and the digital shift in customer experiences as significant opportunities for brands to unify customer-facing functions beyond the contact center. Thomas expressed optimism about the formalized partnership with Tech Mahindra, underlining the shared success as a foundation for expanding services to help more enterprises leverage AI for customer experience transformation.

The expanded partnership between Sprinklr and Tech Mahindra will provide enterprises with a state-of-the-art omnichannel customer service platform. This platform is designed to offer enterprises the flexibility to engage with customers on their preferred channels, ensuring exceptional experiences across a broad spectrum of traditional and digital mediums. This strategic alliance signifies a leap forward in the quest to redefine how enterprises interact with their customers, making every touchpoint a seamless and enriching experience.

The global strategic partnership between Sprinklr and Tech Mahindra represents a forward-thinking approach to customer experience management, leveraging AI to meet the evolving needs of modern consumers. As these two industry giants combine their expertise and resources, the potential for transforming enterprise-level customer interactions is immense, promising a new era of customer service excellence.