Spin Master acquires Orbeez brand from Maya Toys

Spin Master, a Canadian toy and entertainment company, has acquired the Orbeez brand and other select brands from California-based toy manufacturer Maya Toys for an undisclosed price.

Orbeez are wet, soft, squishy, bouncy water beads that begin as tiny seeds and grow magically to a round form when water is added. The technology behind the Orbeez brand is said to be applied to a range of toys, covering arts-and-crafts sets to pampering products.

According to Spin Master, the activity brand has captivated children in exploring the water beads and create unique experiences that remain fresh and stimulating creativity after the package is opened.

Anton Rabie – Spin Master Co-Founder and Co-CEO said: “Orbeez represents a universally-appealing play pattern and as a result, this amazing Maya Toys property has stimulated the imaginations of millions of children globally.

“We’re thrilled with this acquisition, which further strengthens our vibrant and growing Activities business, providing recurring revenue and opportunities for integration into our existing product lines, as well as for further innovation.”

Spin Master is said to provide a variety of innovative activity products that combine fun, trends, fashion, and popular culture. Some of its products include the Kinetic Sand sand brand and Cool Maker, the line of DIY sets including GO GLAM Nail Stamper, which are designed to teach new skills to children and give them multiple outlets for creative play and expression.

Arlene Biran – Vice President Marketing and Activities Global Business Unit Lead at Spin Master said: “With a 10-year history of entertaining kids, we believe the possibilities with Orbeez are endless.

“Our design teams are excited to ideate on how we can grow the brand and bring new creative executions to market.”

For Spin Master, the acquisition of Orbeez is its 21st since its founding in 1994 and the 11th following its initial public offering in 2015.