Wearable brand BOULT soars with offline expansion across 13 Indian states


BOULT, known for its unparalleled growth in the wearable sector, today marks its ambitious foray into offline retail across 13 diverse Indian states, including notable regions like Gujarat, Tamil Nadu, and Maharashtra, among others. This strategic expansion aligns with BOULT’s aggressive growth trajectory, aiming to bring its top-tier audio and wearable products within arm’s reach of tech enthusiasts, fitness aficionados, and everyday consumers. With a network of 2500+ offline stores set for the first phase and more to follow, shoppers can now experience BOULT’s impressive lineup—including neckbands, smartwatches, and various earbuds—up close and personal.

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Industry Leaders Rally Behind BOULT’s Expansion

Varun Gupta, Co-Founder of BOULT, shared his enthusiasm: “Our goal is to bring BOULT’s state-of-the-art audio and wearable products to communities across India. Our unwavering commitment to delivering superior audio experiences propels us forward. With this expansion, customers can now easily discover our products in local stores, and the overwhelming consumer response motivates us to continually elevate our offerings.”

Wearable brand BOULT soars with offline expansion across 13 Indian states

Wearable brand BOULT soars with offline expansion across 13 Indian states. Photo courtesy of Business Wire India.

Furthermore, BOULT has sealed collaborations with major National Large Format Retailers (LFRs) like Reliance Digital and notable regional LFRs, including SS Mobile and Poorvika. These retail titans, known for their dedication to premium products, amplify BOULT’s reach to a vast audience.

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BOULT’s Impressive Journey: From E-commerce Star to Retail Titan

Established in 2017 with an e-commerce-centric approach, BOULT’s evolution to address the diverse preferences of Indian consumers is evident. In a mere six-year span, BOULT’s exceptional growth story shines, with the brand notching the #2 position in audio market share and a commendable #4 spot in India’s smartwatch sector within just eight months. A testament to its online triumph includes staggering sales and over 2 million 4+ star reviews on major e-commerce platforms, boasting a consistent 100% year-on-year growth.

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Moreover, BOULT’s robust online presence spans across giants like Amazon, Flipkart, and Myntra, and its global footprint extends to markets in Europe, the UK, and the US, solidifying its position as a global wearable behemoth.

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