Smarkets partners Full House Resorts to enter US online sports betting
Smarkets, a UK sports betting operator, has entered into a multi-million-dollar, long-term partnership with casino developer and operator Full House Resorts to offer online sports wagering in Indiana and Colorado in US.
With offices in Los Angeles and Malta, Smarkets will initially operate its recently launched SBK sportsbook.
Jason Trost – CEO and founder of Smarkets said: “As an American myself, I’m thrilled to bring our world-leading technology to Indiana and Colorado, as well as more states across the country.
“I truly believe that an agile company like ours can make a huge impact against some of the bigger players thanks to our superior technology and focus on providing the best prices.”
Customers in Indiana can download SBK app for iOS and Android operating systems in late 2019.
Alex Stolyar – SVP and Chief Development Officer of Full House Resorts said: “This is a very exciting time for sports betting in Indiana and Colorado, and we are delighted to partner with Smarkets.
“The SBK sportsbook platform that Jason and his team have built brings many new innovations to the industry, including a unique social network to heighten the customer experience.”
The Indiana sports betting legislation became a law after Governor Eric Holcomb signed the measure in the month of May, this year.
Online sports wagering could be available in Colorado by spring 2020, if Centennial State residents ratify sports betting bill, HB 19-1327 this November.
Smarkets said it also sees an opportunity in the future to introduce its established betting exchange, which has processed over £14 billion ($15.6 billion) in trading volume, as more US states adopt online sports betting.
Full House Resorts owns, leases, develops and operates gaming facilities throughout the country. The company’s properties include Silver Slipper Casino and Hotel in Hancock County, Mississippi; Bronco Billy’s Casino and Hotel in Cripple Creek, Colorado; Rising Star Casino Resort in Rising Sun, Indiana; and Stockman’s Casino in Fallon, Nevada.