SharkNinja partners with Salesforce to enhance customer service with AI-driven Agentforce

SharkNinja, a global innovator in home appliances, is set to transform its customer service model by integrating Salesforce’s Agentforce, an AI-powered platform designed to enhance operational efficiency and customer satisfaction. With the integration of advanced autonomous agents, SharkNinja aims to deliver personalised, round-the-clock support across its global footprint, redefining customer engagement in over 30 markets.

How Is SharkNinja Revolutionising Customer Service with AI?

SharkNinja’s decision to implement Salesforce’s Agentforce is a strategic move to address the challenges of scaling personalised customer service. Known for its leading Shark and Ninja brands, SharkNinja has built a reputation for innovation with products such as Shark vacuum cleaners, Ninja blenders, and air fryers. However, rapid growth across international markets has necessitated a more efficient customer service model that maintains high standards.

With Agentforce, SharkNinja gains access to AI-driven agents capable of autonomously engaging with customers 24/7. These agents provide seamless support across multiple channels, resolving queries, troubleshooting issues, and processing returns. By handling repetitive tasks, the technology enables human agents to focus on high-value interactions, ensuring an exceptional customer experience.

What Role Does Agentforce Play in Enhancing Brand Loyalty?

The integration of Agentforce goes beyond operational efficiency; it’s a critical tool for strengthening customer relationships. By leveraging Salesforce’s Commerce Cloud, SharkNinja can consolidate customer data from various touchpoints into a unified view. This enables tailored solutions and targeted recommendations based on insights from previous interactions, such as past purchases and service history.

Velia Carboni, Chief Information Officer at SharkNinja, highlighted the importance of innovation in customer engagement. “Agentforce allows us to deliver on our commitment to innovation, not only in our products but also in the way we interact with customers. The platform empowers us to offer meaningful, personalised support, fostering loyalty as we expand globally.”

Why Is Personalisation Key to SharkNinja’s Strategy?

Personalisation has become a cornerstone of modern customer service. SharkNinja’s use of Agentforce aligns with the growing demand for tailored support. The platform’s AI agents engage customers in natural language, adapting to specific needs and preferences. Whether assisting with a product query or guiding a customer through a purchase, the AI agents ensure every interaction feels intuitive and human-like.

This personalisation extends to marketing efforts as well. Agentforce enables SharkNinja to optimise campaigns by analysing customer data in real time, offering insights into audience segmentation and campaign performance. This ensures that marketing strategies remain targeted and effective, further enhancing customer satisfaction.

What Makes Agentforce Unique in AI-Driven Customer Service?

Agentforce is a standout solution due to its versatility and ease of integration. Key features that set it apart include:

• 24/7 availability: AI agents operate around the clock, providing continuous support and addressing issues promptly.
• Omnichannel engagement: Customers can interact with agents via their preferred channels, including SMS, WhatsApp, and commerce platforms.
• Customisability: Businesses can tailor the platform to specific needs using low-code tools, ensuring rapid deployment and adaptability.
• Data-driven insights: Every interaction is grounded in trusted data, enabling accurate and efficient problem-solving.

Adam Evans, Executive Vice President and General Manager of Salesforce AI Platform, emphasised Agentforce’s role in enhancing customer loyalty. “By integrating service functions with customer data, Agentforce enables SharkNinja to deliver exceptional experiences at every touchpoint. This fosters a deeper connection with customers, keeping them engaged and loyal to the brand.”

How Will SharkNinja’s Customers Benefit?

The deployment of Agentforce promises to elevate the customer experience in several key ways:

• Faster resolution of issues through AI-driven support.
• A seamless shopping journey with personalised product recommendations.
• Improved accessibility via multiple communication channels.

As SharkNinja continues to expand its global presence, these advancements ensure that customers receive consistent, high-quality service, reinforcing the company’s reputation for excellence.

Looking Ahead: The Future of AI in Customer Service

SharkNinja’s partnership with Salesforce signals a broader shift in the customer service landscape. AI technologies like Agentforce are redefining how businesses interact with their customers, prioritising efficiency without compromising on personalisation.

For SharkNinja, this integration is not just a technological upgrade but a reflection of its commitment to innovation and customer-centricity. By leveraging the power of AI, the company is poised to set new standards in customer service, ensuring its place as a leader in the global market.