Meiji Yasuda partners with Accenture to transform insurance operations with AI

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Meiji Yasuda Life Insurance Company has embarked on a groundbreaking journey with , leveraging (AI) to redefine workforce productivity, innovation, and customer engagement. The partnership is part of a multi-year initiative under Meiji Yasuda’s “MY Mutual Way 2030” vision, aiming to position the company as an industry leader in life insurance and community wellness.

How is AI transforming Meiji Yasuda’s operations?

Under this collaboration, Accenture will support Meiji Yasuda in implementing a robust, AI-driven management platform designed to enhance operational efficiency and personalise customer experiences. This platform will enable the integration of AI-enabled tools, such as digital assistants, to streamline workflows, optimise employee tasks, and deliver tailored services to customers.

One of the central tools in this initiative is the “” digital assistant. This AI-powered solution analyses diverse customer data, including attributes and preferences, to offer actionable recommendations to employees. By simplifying information inputs during customer interactions, MY Palette has already improved service delivery for approximately 36,000 salespeople across Japan. Plans are in place to extend this technology to all employees, further embedding AI into daily operations.

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Accenture’s generative AI and agentic AI solutions will play a critical role in enabling Meiji Yasuda’s workforce to transition to a data-driven environment, allowing for flexible responses to evolving customer needs and market conditions.

What is Meiji Yasuda’s long-term vision for AI integration?

Meiji Yasuda’s 10-year plan, “MY Mutual Way 2030,” sets ambitious goals for leveraging technology to drive innovation and community engagement. According to , the company’s president and group CEO, this vision extends beyond traditional insurance services. “Our mission is to combine human potential with digital technologies to improve healthcare, enhance quality of life (QOL), and revitalise regional communities,” Nagashima explained.

The collaboration with Accenture underscores this commitment, focusing on both “product development” through advanced technology integration and “people development” via skill-building programs. Accenture will facilitate a comprehensive training initiative to enhance employees’ AI proficiency, identifying and nurturing 300 leaders to spearhead these technological advancements.

Why is AI critical for Japan’s insurance industry?

Japan’s life insurance sector faces unique challenges, including an ageing population and declining birthrates, which necessitate innovative approaches to labour productivity and customer service. Atsushi Egawa, CEO of Accenture Japan and Co-CEO for Asia Pacific, emphasised the importance of such initiatives: “Meiji Yasuda’s approach demonstrates how integrating human roles with digital technologies can deliver value beyond traditional business functions. This model addresses the urgent need for productivity-driven innovation in Japan.”

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By adopting AI solutions, Meiji Yasuda seeks to address these challenges while staying competitive in a rapidly evolving market. The company’s focus on creating a flexible, data-driven infrastructure aligns with broader industry trends towards personalisation and efficiency in customer engagement.

How will Accenture’s expertise accelerate Meiji Yasuda’s transformation?

Accenture’s Centre for Advanced AI, renowned for its cutting-edge AI solutions and ecosystem partnerships, will anchor the transformation process. The consultancy will provide Meiji Yasuda access to domain experts and proprietary assets, ensuring seamless integration of AI technologies across the organisation.

A major component of this transformation is the deployment of generative AI solutions that empower employees to make data-driven decisions while simplifying complex tasks. For example, AI-enabled digital assistants will not only reduce the administrative burden but also enable employees to focus on more strategic, customer-centric activities.

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Accenture’s involvement also includes the development of a scalable training framework aimed at fostering digital literacy across all levels of Meiji Yasuda’s workforce. This initiative is designed to build a culture of innovation, ensuring the long-term sustainability of the company’s transformation efforts.

What does this partnership mean for the future of insurance?

The collaboration between Meiji Yasuda and Accenture exemplifies how technology can redefine the insurance landscape. By prioritising AI-driven transformation, Meiji Yasuda is setting a benchmark for how insurers can enhance employee productivity, improve customer engagement, and drive community-focused innovation.

This initiative is not merely about adopting technology but about fundamentally reimagining the role of life insurance in society. With AI as a cornerstone of its strategy, Meiji Yasuda is well-positioned to navigate the challenges of a shifting demographic landscape while delivering sustainable growth.


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