Route Mobile partners with Billeasy for RCS-based solutions to transform Pune Metro ticketing
In an innovative leap forward for public transportation ticketing, Route Mobile Limited, a prominent cloud communication platform service provider, has collaborated with Billeasy E Solutions Private Limited, a Mumbai-based digital solutions innovator, to unveil a groundbreaking ticket purchase experience for Maha Metro Pune through Rich Communication Services (RCS) Business Messaging. This partnership marks a significant milestone in enhancing commuter convenience by streamlining the ticket purchasing process for Pune’s metro system, setting a new benchmark for digital engagement in public transport.
At the core of this strategic alliance is the commitment to offer Maha Metro Pune commuters a seamless and efficient ticket buying process directly through RCS Messages on Android phones. The process is remarkably straightforward: users scan a QR code, initiate a chat with Maha Metro Pune’s official RCS account, select their journey details, and complete the payment using their preferred method (UPI, Net banking, Credit, or Debit cards). The tickets are then delivered as an RCS message in QR Code format, ready to be used at the metro station, eliminating the need for any additional app downloads.
Acknowledging the diversity in handset capabilities, Route Mobile and Billeasy have engineered the service to smoothly transition to alternative Over-The-Top (OTT) channels for handsets that do not support RCS, ensuring that every user enjoys uninterrupted access to this innovative ticketing solution. This thoughtful integration underscores the partnership’s dedication to inclusivity and accessibility in digital solutions.
The initiative is currently in the Customer User Group (CUG) testing phase, with metro staff at selected Maha Metro Pune stations facilitating the RCS ticket purchase experience by sharing QR codes with commuters. This hands-on approach not only enhances accessibility but also ensures that commuters can smoothly adapt to the new ticketing system, reinforcing the commitment to customer satisfaction and ease of use.
Rajdipkumar Gupta, Managing Director & Group CEO of Route Mobile, shared his enthusiasm about the project, stating, “Metro ticketing through RCS Business Messaging will transform the way customers commute daily. This first-of-its-kind ticketing solution developed for RCS messaging exemplifies our commitment to developing and deploying unique customer journeys that facilitate easy access to services, save time, and reduce infrastructure load.” He also highlighted the synergy with Billeasy, noting their continuous drive towards digital innovation and the added convenience and trust that RCS ticketing brings to Maha Metro Pune commuters.
Akash Patil, Founder & CEO of Billeasy, echoed this sentiment, emphasizing the drive towards digital transformation for enterprises and government organizations. The partnership with Route Mobile is a step towards elevating the commuter experience by providing a simple, accessible solution to a broader audience, simplifying their lives in the digital age.
RCS messaging, developed by Google, represents the next evolution in messaging technology, offering a rich, interactive user experience beyond traditional text messaging. With support for all Android devices version 5.0 and later, and Apple’s announced support for RCS messaging slated for 2024, the future of conversational commerce and digital interactions between enterprises and users looks promising.
This partnership between Route Mobile Limited and Billeasy E Solutions Private Limited, in bringing RCS-based ticketing to Maha Metro Pune, not only showcases the potential for digital innovation in public transportation but also sets a new standard for user-friendly, efficient, and inclusive digital services.