Route Mobile to help UAE’s du to launch global A2P messaging hub

Route Mobile Limited said that it has signed an agreement with Emirates Integrated Telecommunications Company (EITC) – du, a UAE-based telecommunications company, for providing a turnkey solution using the former’s Smart Messaging Hub.

According to the Indian cloud communications platform as a service company, its Smart Messaging Hub will help du to roll out a highly scalable revenue-generating messaging platform to facilitate A2P wholesale transit business.

Rajdipkumar Gupta – Managing Director and Group CEO of Route Mobile said: “We’re delighted to be associated with du in creating and deploying revenue-enhancing services that could help drive superlative customer experiences and steer ahead of the competition.

“du’s reachability and Route Hub’s capability can ensure better quality routes, better support through experience, and better ROI.”

The company’s Route Hub is a carrier-grade in-house developed and fully scalable SMS Hubbing Platform that provides managed services to mobile operators across the world.

Route Mobile’s CPaaS-enabled Hubbing Solution, with its capabilities in artificial intelligence (AI), provides intelligent routing, plug-n-play APIs, great analytics, enhanced delivery rates, and better latency.

Additionally, Route Mobile will supervise the infrastructure, gateway connectivity, technology, and daily operations of the platform for du as a managed service.

du will also be able to make use of the on-ground support services of Route Mobile with more than 17 years of core expertise in the Gulf Cooperation Council (GCC) region.

With Route Hub, du can now manage an increased capacity of SMS terminations to make it a scalable solution. It will also enable du to make use of Route Mobile’s firewall solutions and place them with other operators to plug leakages in revenue.

Sharad Thukral – EVP and Business Head (MEA), Route Mobile said: “We’re very excited to partner with du for a full-scale SMS HUB managed services, as this adds a new dimension to our partnership.

“With Route Mobile’s deep domain knowledge within the Middle-east & Africa region, we are well-poised to assist the management at du to build stronger partnerships with other Mobile Network Operators (MNO) in the region. I am certain that our combined expertise and synergies would certainly translate to rewarding outcomes.”

In May, Route Mobile reported that its revenues from operations for the year ended 31 March 2021 (FY21) was INR 1,406.2 crore.