Rockwell Automation and Infinitum announce high-efficiency motors

Rockwell Automation, Inc. (NYSE: ROK), a global leader in industrial automation and digital transformation, has announced an exclusive partnership with Infinitum, the creator of the sustainable Aircore EC motor system. The collaboration aims to develop and distribute high-efficiency, integrated low voltage drive and motor technology. This new class of technology promises to significantly save energy and reduce costs for industrial customers, while also shrinking their carbon footprint.

How the New Technology Can Help Industry Go Green

The partnership comes at a time when companies are increasingly focusing on energy efficiency and reducing greenhouse gas emissions. Variable frequency drives (VFDs) and high-efficiency motors are under the spotlight, especially considering that, according to the International Energy Agency (IEA), electric motors account for about 40% of global electricity consumption. This figure rises to nearly 70% for industrial companies. Rockwell’s PowerFlex drive technology will be integrated with Infinitum’s Aircore EC motor system, creating a solution that consumes 10% less energy, uses 66% less copper, and is 50% smaller and lighter than traditional iron core motors.

Industry Leaders Weigh in on the New Partnership

Barry Elliott, vice president and general manager of Power Control at Rockwell Automation, said, “We’ve long recognized the benefits of Infinitum’s integrated motor and drive system because of its class-leading energy efficiency, sustainability, and ease of operations. We’re excited about the powerful impact that our new joint solution will have on improving sustainability, energy-efficiency, and productivity for our customers around the world.”

Ben Schuler, founder and CEO of Infinitum, also expressed enthusiasm about extending the partnership, which dates back to 2021 when Rockwell made an initial investment in Infinitum. Schuler noted that the agreement “opens new customer channels for our sustainable motors that can power the world with less energy, material, and waste.”

Availability and Future Impact

The integrated VFD and high-efficiency motors will be available in late 2024 and will be distributed exclusively through Rockwell and its partners. The partnership aims to make a direct and widespread impact on industrial companies by reducing electricity consumption and increasing sustainability in this energy-intensive sector.