rePurpose Global acquires sustainability software leader Bluebird Climate
rePurpose Global, a premier platform focused on plastic action, today announced its acquisition of Bluebird Climate, a sustainability software company renowned for helping consumer brands enhance their environmental performance. This acquisition marks a significant expansion in rePurpose Global’s offerings, broadening its capabilities to meet the increasing demands for climate action and transparency in the consumer goods industry.
Founded in 2021 by Jamie McCroskery, Anisha Gupta, and Dennis Lee, Bluebird Climate has developed cutting-edge software that provides Lifecycle Assessments and analyzes packaging waste and recyclability. The company has already made substantial strides in the beauty, personal care, wellness, and supplement sectors, supporting over 100 leading brands such as Krave Beauty, Ritual, and Glow Recipe. These partnerships have led to the development and optimization of more than 1,000 products using Bluebird’s proprietary sustainability and supply chain data.
With this acquisition, rePurpose Global is set to accelerate its transformation into a comprehensive platform that addresses all aspects of sustainability for consumer brands. This move will enhance the company’s ability to provide detailed sustainability analysis, compliance, and actionable insights, helping brands navigate the complexities of environmentally responsible operations.
Jamie McCroskery, Co-Founder and CEO of Bluebird Climate, expressed enthusiasm about joining forces with rePurpose Global: “We’ve been big fans of the talented team and ambitious mission behind rePurpose Global ever since we first met them, and cannot imagine a better home for Bluebird to continue scaling its reach and build a one-stop shop for sustainability action that companies really need.”
Svanika Balasubramanian, CEO of rePurpose Global, commented on the acquisition’s significance: “Our acquisition of Bluebird Climate brings us one step closer to fully realizing our ambition to create a space where creators, leaders, and doers come together to tackle the most pressing social and environmental crises facing our world.”
The merged entity plans to expand Bluebird Climate’s functionalities and continue supporting its current customer base while integrating the platform into rePurpose Global’s broader technology stack. The goal is to extend Bluebird’s methodologies to additional industries such as home care, food and beverage, and apparel.
Mia Davis, rePurpose Global advisor and Co-Founder of Pact Collective, highlighted the growing importance of environmental understanding in business: “As sustainability regulations and retailer requirements become both more common and more meaningful, a brand’s understanding of its material use, packaging end-of-life, and overall environmental impact has gone from an elective to an imperative.”
This acquisition by rePurpose Global represents a strategic enhancement of its capabilities, positioning the company at the forefront of sustainability and environmental responsibility in the consumer goods sector. By integrating Bluebird Climate’s proven software and methodologies, rePurpose Global is well-equipped to support brands in their journey towards more sustainable and transparent practices.