Reebok launches flagship store in Bengaluru’s Kammanahalli to expand athletic wear presence

Aditya Birla Fashion and Retail Ltd.’s global athletic brand, Reebok, announces the grand opening of its new flagship store in Kammanahalli, Bengaluru. This latest addition to Bengaluru’s retail landscape offers a curated selection of athletic and lifestyle wear, catering to both fitness enthusiasts and fashion-forward customers. The store’s inauguration by field athlete and Olympian O.P. Jaisha underscores Reebok’s commitment to sporting excellence and quality.

Celebrating Athletic Excellence: Olympian O.P. Jaisha Inaugurates Reebok’s Store

The new Reebok outlet, graced by the presence of O.P. Jaisha, is designed to offer a unique shopping experience. The store layout enhances customer convenience and navigation, allowing patrons to explore a wide range of footwear, clothing, and accessories. Jaisha’s association with the event reflects her career-long dedication to athletics and aligns with Reebok’s philosophy of empowering sportspeople with superior gear.

ABFRL’s Expansion Strategy: Strengthening Reebok’s Retail Presence in India

Manoj Juneja, CEO of Reebok, expressed his excitement about the store, highlighting Reebok’s dedication to providing innovative and high-performance products. This store opening in Kammanahalli represents a significant step in ABFRL’s strategy to expand Reebok’s retail footprint across India, contributing to the evolving fashion and retail landscape, particularly in the sports and athleisure segment.

Reebok’s entry into Kammanahalli has stirred excitement among the city’s fitness-conscious community. The store is expected to become a central hub for sports enthusiasts and fashion seekers alike, reinforcing Reebok’s position as a leader in shaping India’s fitness culture.