Range Media Partners secures strategic investment to expand global presence
Range Media Partners, a prominent player in global talent representation and production, announced today that it has received a minority investment from a consortium that includes Liberty Global, Wildcat Capital Management based in New York, and family entertainment company Playground Productions. This strategic infusion of capital is aimed at accelerating Range Media Partners’ growth initiatives and enabling strategic acquisitions.
The investment will allow Range Media Partners to strengthen its position in the U.S. market and expand into new international territories. It is poised to enhance its offerings across various sectors, including entertainment, sports, music, and digital media, further bolstering its unique value proposition in representation and production.
Peter Micelli, CEO of Range Media Partners, outlined the company’s ambitious strategy: “We founded Range with the intention to build a multi-vertical, full-service offering, one that extends beyond the traditional business of film & TV representation in order to catapult client careers and ambitions through the broader entertainment & media landscape as well as through technology and diversified ventures.” Micelli highlighted the company’s proactive approach to leveraging industry changes to benefit their clients.
Jack Whigham, Managing Partner of Range Media Partners, expressed his enthusiasm for the new partnerships, stating, “Liberty Global, one of the most widely respected industry leaders worldwide, along with Wildcat Capital Management and Playground Productions are ideal strategic partners for Range’s next stage of growth.” This collaboration is expected to unlock significant global value for clients and further diversify Range’s business operations through targeted investments and acquisitions.
Since its inception in late summer of 2020, Range Media Partners has rapidly expanded its talent roster across TV, film, digital media, music, sports, and brands. It has merged with Automatik to boost its film production capabilities and has pursued a growth strategy in sports and music, including acquiring companies in media rights and athlete marketing. The company also launched a Music Publishing division and opened an office in Nashville.
Liberty Global, renowned for its expertise in converged broadband, video, and mobile communications, brings critical resources and industry knowledge that will enhance Range Media Partners’ ability to navigate the evolving entertainment landscape. The partnership will focus on utilizing cutting-edge data and audience measurement analytics to identify trends and opportunities in the industry.
The investment group, led by Forest Road Asset Management LLC and including other notable investors, was advised by ACF Investment Bank and represented legally by Greenberg Traurig. Liberty Global and Range Media were advised legally by Cooley and Jones Day, respectively.
The strategic investment in Range Media Partners by such high-caliber firms underscores the confidence in Range’s innovative approach and its potential for significant impact on the global entertainment and media markets. This move is likely to set a new benchmark for how talent management companies adapt to and capitalize on industry disruptions.