Publicis Groupe expands digital capabilities with acquisition of Corra

Publicis Groupe, a French advertising and communications company, has acquired Corra, a US-based digital agency specializing in e-commerce solutions, for an undisclosed price.

With this acquisition, Corra will become a part of Publicis Sapient, the digital business transformation arm of Publicis Groupe. The addition of Corra will bolster Publicis Sapient’s existing expertise in commerce solutions, including Adobe Commerce and MACH Alliance composable commerce solutions, while expanding its offerings in digital and omnichannel commerce.

Moreover, Corra’s dedicated resources will enhance several of Publicis Sapient’s SPEED (Strategy, Product, Experience, Engineering, and Data & AI) capabilities.

Established in 2002 and headquartered in New York, Corra has additional hubs in the United States, the UK, and India. The company has earned a reputation for building some of the world’s fastest and most flexible digital storefronts for growing brands across various industries, including retail, food and beverage, technology and electronics, health and wellness, and B2B sectors.

Publicis Groupe bolsters digital capabilities through acquisition of Corra. (Photo courtesy of Janericloebe/Wikimedia Commons)

Publicis Sapient is recognized as a Platinum Adobe partner and has received Adobe’s global digital experience solution partner of the year award seven times. On the other hand, Corra holds the distinction of being a Gold Adobe partner and has repeatedly won the North American partner of the year awards for Adobe Commerce in recent years.

Ron Bongo — Corra CEO said: “For more than 20 years, we’ve enabled clients to deliver world-class customer experiences by focusing on future-proofing the tech stacks powering their digital transformations. Corra and Publicis Sapient push the envelope across technology and delivery methodologies.

“Our expertise in Adobe and composable commerce, along with our heritage and values, are what brings our teams together and we’re excited to drive even more customer impact together with Publicis Sapient.”

By acquiring Corra, Publicis Sapient solidifies its position as a global leader across the entire Adobe Product Suite while further strengthening its capabilities in MACH Alliance and composable commerce solutions.

As part of the acquisition, the Corra team, including CEO Ron Bongo and co-owners CTO Michael Harvey and President Rachel Weir, will join Publicis Sapient. They will report to the company’s Commerce practice leadership, contributing their expertise and experience in driving innovative digital commerce solutions.

This strategic acquisition by Publicis Groupe underscores its commitment to expanding its digital capabilities and providing clients with comprehensive and cutting-edge e-commerce solutions. By combining the strengths and resources of Publicis Sapient and Corra, the company aims to deliver enhanced value to its clients and maintain its position at the forefront of the ever-evolving digital landscape.

Arthur Sadoun — Publicis Groupe Chairman and CEO said: “The acquisition of Corra marks a continuation of our strategic investment in the dynamic commerce space.

“Alongside the digital business transformation capabilities of Publicis Sapient and the impressive Adobe commerce suite, Corra only further accelerates our unique ability to connect brands via industry-leading technology services and solutions.”